Toronto Star

Apple shares jump despite analyst trimming estimates

Firm predicted to have lower revenue as supply chain issues hurt iPhone 13 shipments

- TONY OWUSU

Shares of Apple were higher after analysts at Needham cut their revenue and iPhone-shipment estimates due to chip shortages and other supply-chain issues.

Analyst Laura Martin maintained a buy rating and $170 (U.S.) price target on Cupertino while lowering her iPhone 13 shipment estimates for calendar Q4.

“We argue that the best way to think about AAPL’s valuation, pricing power, competitiv­e advantage period and barriers to entry is through the lens of one billion-plus of the wealthiest consumers in the world, each using AAPL devices three to five hours per day,” she wrote in a report.

But due to the lower iPhone shipments, revenue in the quarter will fall, the analyst said. Needham pared its fiscal 2022 revenue estimate five per cent to $359.2 billion, indicating a one per cent year-over-year decline.

Martin says that despite the supply chain issues, Apple is driving a wider multiple by diversifyi­ng its hardware on-ramps into the Apple ecosystem; lowering churn — customers turning to rival providers — by adding utilities like Apple Pay and Apple Care; and by maximizing revenue per Apple user through subscripti­ons.

“For any ecosystem, the value equation is unique (subscripti­ons) times revenue/sub/year times years spent inside the ecosystem,” Martin said.

“Two key important valuation upside drivers are falling churn, because it elongates time spent inside the ecosystem, which drives upside to lifetime value (LTV/user), and add-ons that grow [revenue] per unique user,” she said.

Shares of Apple closed up 2.02 per cent to $143.76 on Thursday.

 ?? APPLE TRIBUNE NEWS SERVICE ?? Needham analyst Laura Martin cut her calendar-fourth-quarter iPhone 13 shipment estimates by 10 million units.
APPLE TRIBUNE NEWS SERVICE Needham analyst Laura Martin cut her calendar-fourth-quarter iPhone 13 shipment estimates by 10 million units.

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