WHAT GOES INTO YOUR BUYING DECISIONS?

If you’re like most people, you sometimes buy things impulsively, without carefully considering whether you really want or need it and whether you’re getting the best price. For this activity:

1 Think of something you purchased recently and find some advertisements online or in newspapers and magazines that show the product’s marketing strategy.

2 List your primary reasons for choosing the product. Was it a matter of convenience (it happened to be near the cash register when you bought something else); were you influenced by some of the advertising around the product; did you need the item?

3 Could you have chosen a different option that was better for the planet, your own health or your bank account?

4 What would be a good shopping strategy to use for future purchases? What steps would you take to ensure you don’t have buyer’s remorse?