Pandemic puppy boom unleashes concerns
Arpeggio may seem like a puffed-up name for a puppy, but Alison Hodd says it suits her Australian bernedoodle, whose expensive tastes may as well have been imported from Italy.
The mother of two in Oakville is among the legion of Canadians who decided to bring a four-legged friend into their lives while stuck at home under COVID-19 lockdown.
But despite the joys of canine companionship, Hodd admits she didn’t anticipate the financial, emotional and time commitment that dog ownership entails.
He becomes destructive if he doesn’t get his quota of lengthy walks, says Hodd. And if she wants to distract him with a dog chew, Hodd says $8 beef tendons are the only treats that pass his discerning palate.
She’s spent thousands of dollars more than she budgeted on training, grooming and emergency vet visits. Then there’s all of the accessories she’s bought to make Arpeggio feel like part of the family.
“Did we bite off more than we can chew? … Some days we do look at each other and we do wonder,” Hodd said. “But then we get a good night’s sleep, and we figure it out, and we do it all over again.”
The pandemic puppy boom has been a boon to the pet industry, helping businesses recoup lockdown-related losses, and in some cases, expand operations, say owners and analysts.
But some pet-care professionals warn that the canine rush has outpaced capacity to meet the distinct needs of these pups, raising concerns about how they’ll adjust when their owners are no longer home to spoil them with affection.
A November survey of 2,000 Canadian adults by Narrative Research found that of the roughly half of respondents who identified as pet owners, about a third said they added an animal companion to their households since the start of the COVID-19 crisis.
This influx of new customers has boosted sales of pet supplies. One of Canada’s largest retailers, Pet Valu Holdings Ltd., reported $200.7 million in revenue in its last quarter, an increase of more than 25 per cent compared with the year prior.
Lisa Hutcheson, managing partner at consulting firm J.C. Williams Group, said this explosive growth in the pet industry has largely been driven by millennials, and to a lesser extent empty nesters, catering to increasingly luxe canine lifestyles.
Among the amenities available to today’s pampered pooch include curated subscription boxes, matching apparel for man and his best friend, temperature-controlled beds, GPS and activity trackers and interactive cameras that dispense treats.
Meghan Smith in Elora, Ont., is among the upstarts tapping into the doggie deluge.
After losing her last grooming job during lockdown, Smith decided to set up her own shop in April. And as overbooked groomers sent clients her way, Smith said it wasn’t long before Meg’s Paw Spa was packed with fur balls.
Lee Neil, an associate professor at the Ontario Veterinary College at the University of Guelph, is among the animal advocates who worry that pandemic-prolonged wait lists for training services could pose long-term risks to pet welfare.
Many owners couldn’t access resources such as socialization classes during a critical period of early canine development, which could lead to a rise in behavioural issues, such as aggression and separation anxiety, said Neil.
She said lack of regulation in the pet profession could open the door to self-proclaimed “trainers” with unscientific or inhumane techniques.
Neil is concerned that some pets’ problems could overwhelm owners, and in severe cases, raise public safety concerns or put animals at risk of relinquishment.
So far, there’s no clear evidence that these worst fears have come to fruition, said Neil.
But given all of the comfort that pets have brought during the crisis, she hopes we’ll return the favour by preparing them for post-pandemic life.