NorthStar Gaming: A made-in-Ontario approach to responsible gambling
Responsible play paramount for Canadian-owned gaming company
Since its launch in the spring of 2022, NorthStar Gaming has taken a unique, made-in-Ontario approach to its commitment to responsible gaming.
As a Canadian-owned gaming brand, NorthStar – true to its namesake — is a source of trust, consistency and guidance for Ontarians pursuing a reliable gaming experience.
To that end, NorthStar offers an array of tools and educational resources to players to encourage responsible gambling behaviour.
AI Tool ‘Bet Buddy’ monitors player activity and flags patterns of play beyond one’s regular levels allowing the NorthStar team to take proactive response measures and pause play, if needed. Additional, self-restricting tools, including deposit limits, session limits, loss limits and time outs are available to players to proactively manage play.
Deposit limits: You can set maximum deposit limits per day, week or month.
Session limits: You can set a session limit per day, week or month. Once you reach your chosen time, you will be notified by pop up so you can take a break.
Loss limits: Set the maximum loss for daily, weekly or monthly time periods.
Time outs: Once the time out process has been activated on your account, you will not be able to play or deposit. At the end of the selected period your account will be reopened automatically.
Learn more at Connexontario.ca. ‘Sports Insights’ — NorthStar’s in-app content vertical — offers a library of more than 50 educational articles helping readers understand how betting works, including payouts, betting terminology and more.
Titles include ‘How to Read Betting Odds,’ ‘How to Understand Over/Under Betting,’ ‘Betting Glossary 101,’ and ‘Ontario Online Casino Terms and Glossary Guide.’ Here’s an excerpt from ‘How to Read Betting Odds’:
“Regardless of the sport, the bookmakers are placing an implied probability on what will occur based on a massive number of internal and external variables. Sportsbooks consider what will occur in the game to set the opening line. When a certain amount of money gets wagered on an event, these odds can move based on how the sportsbook wants to hedge the action on any event.
“The way these odds are displayed are just different ways to read what the operators believe will occur.”
And here’s one from the ‘Ontario Online Casino Terms and Glossary Guide’:
“Are you new to gambling or looking for a refresher on some key terms?
“Our comprehensive Ontario online casino terms and glossary guide will teach you how to use and understand all of the most important gambling terminology.
“Action: The process of making bets. Also the total sum of bets in any situation.
“Aggregate limit: The casino’s total obligation to pay out bets in any one game.
“Aggregate winnings: The total amount of winning bets paid into a player’s account.
“All-in: In poker, when a player bets all their chips at once.”
Each article — which can also be found within NorthStar’s casino and sports betting verticals at thestar.com — is produced by NorthStar’s Toronto-based team of staff writers.
Illustrating a commitment to transparency, accuracy and producing premium content, each member of NorthStar’s editorial team are trained journalists and have completed responsible gaming seminars hosted by the Responsible Gaming Council of Ontario.
NorthStar proudly supports responsible gambling and the ongoing evolution of regulations in Ontario, including the recent change prohibiting the use of athletes in the advertising and marketing of internet gaming — which came into effect as of February 28, 2024.
“NorthStar’s marketing approach has always been content and insights-driven and always will be,” explained Michael Moskowitz, CEO and founding partner of NorthStar Gaming. “We ensure our players have the information and insights they need at their fingertips, allowing them to play and wager with confidence.
Add it all up and NorthStar Gaming is proud to consider itself a leader in not only promoting responsible gaming practices, but providing extensive, made-in-Ontario resources too.
Said one anonymous NorthStar Bets VIP customer:
“At NorthStar I find what I enjoy best are the following aspects: Immediate customer service, excellent customer chat service available for any questions, and how NorthStar checks in to see If you’re playing within your comfort level if they see your spending habits change.”