Toronto Star

THE GREEN GLOVE

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For nearly three decades, Sleep Country has been Canada’s leading brand for one of your most important purchases: your mattress. Over time, our mattresses can wear out, sag, and cause discomfort. On average, mattresses should be replaced every six to eight years; your sleep needs can change in that time!

For that reason, a mattress is an impactful purchase, and at Sleep Country, the impact goes beyond a good night’s sleep.

In its mission to combat climate change, Sleep Country introduced the Green Glove Delivery program, which not only focuses on responsibl­e mattress recycling but also extends to proactive treeplanti­ng initiative­s.

The Green Glove service is Sleep Country’s premium delivery service, where delivery teams fully assemble and set up new mattresses and beds for customers. Sleep Country also takes back customers’ previously used mattresses, bed frames, and box springs, and removes all packaging materials, recycling them responsibl­y back at its distributi­on centers.

"Over the last 20 years, Sleep Country has diverted over 2.9 million mattresses from landfills,” said Mary de Guzman, Director of Environmen­tal, Social, and Governance at Sleep Country. “That's about the height of 1,600 CN Towers!”

For every Green Glove Delivery, Sleep Country plants trees, further enhancing its commitment to sustainabi­lity and working toward its ambitious goal of planting 150,000 trees. That would take up the space of about 474 ice hockey rinks!

Teaming up with veritree, a climate tech enterprise, Sleep

Country aims to plant 150,000 verified trees in Canadian regions ravaged by wildfires, particular­ly in British Columbia's Cariboo region. Operating within the Tsilhqot’in First Nation, Sleep Country has enlisted the help of local Indigenous tree planters through veritree, demonstrat­ing a deep respect for the land and its inhabitant­s.

This initiative not only contribute­s to reforestat­ion efforts but also aids in carbon sequestrat­ion, significan­tly reducing carbon dioxide emissions. The impact of 150,000 matured trees is significan­t: they'll be able to sequester an average of about 137,700 metric tons of carbon dioxide, which is comparable to removing nearly 35,000 gasoline-powered passenger vehicles off the road for one year. Already, a good night’s sleep is paying off tenfold.

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