Apple plans to overhaul Mac lineup
Computers will have new M4 chips and AI capabilities
Apple Inc., aiming to boost sluggish computer sales, is preparing to overhaul its entire Mac line with a new family of in-house processors designed to highlight artificial intelligence.
The company, which released its first Macs with M3 chips five months ago, is already nearing production of the next generation — the M4 processor — according to people with knowledge of the matter. The new chip will come in at least three main varieties, and Apple is looking to update every Mac model with it, said the sources, who asked not to be identified because the plans haven’t been announced.
The new Macs are underway at a critical time. After peaking in 2022, Mac sales fell 27 per cent in the last fiscal year, which ended in September. In the holiday period, revenue from the computer line was flat. Apple attempted to breathe new life into the Mac business with an M3-focused launch event last October, but those chips didn’t bring major performance improvements over the M2 from the prior year.
Apple also is playing catch-up in AI, where it’s seen as a laggard to Microsoft Corp., Alphabet Inc.’s Google and other tech peers. The new chips are part of a broader push to weave AI capabilities into all its products.
Apple is aiming to release the updated computers beginning late this year and extending into early next year. There will be new iMacs, a low-end 14-inch MacBook Pro, high-end 14-inch and 16-inch MacBook Pros, and Mac minis — all with M4 chips. But the company’s plans could change.
An Apple spokesperson declined to comment.
The move will mark a quick refresh schedule for the iMac and MacBook Pro, as both lines were updated in October.
The Mac mini was last upgraded in January 2023.
Apple is then planning to follow up with more M4 Macs throughout 2025. That includes updates to the 13-inch and15-inch MacBook Air by the spring, the Mac Studio around the middle of the year and the Mac Pro later in 2025. The MacBook Air received the M3 chip last month, while the Mac Studio and Mac Pro were updated with M2 processors last year.
The company is planning to highlight the AI processing capabilities of the components and how they’ll integrate with the next version of macOS.