Swifty ac­cused of swip­ing video idea

Toronto Sun - - SHOWBIZ -

Tay­lor Swift has been ac­cused of lift­ing el­e­ments from di­rec­tor Spike Jonze’s 2016 Kenzo per­fume com­mer­cial for her new mu­sic video.

The singer’s promo for Del­i­cate de­buted at the iHeartRa­dio Mu­sic Awards on Sun­day night, with the footage fea­tur­ing a bored Swift, ap­par­ently sick of her su­per­star­dom, prac­tic­ing her fake smile for the pub­lic and the press in a mir­ror.

She dis­cov­ers she has be­come in­vis­i­ble, and cel­e­brates by kick­ing off her heels as she dances around in a wild and goofy man­ner in a lobby and through the cor­ri­dors of a lux­ury ho­tel.

While many fans praised the singer on­line for the new clip, oth­ers couldn’t help but no­tice strik­ing sim­i­lar­i­ties be­tween the video and the two-year-old Kenzo World ad­ver­tise­ment, which fea­tured ac­tress Mar­garet Qual­ley act­ing out in a sim­i­lar man­ner af­ter es­cap­ing a fancy gala. The per­fume promo, di­rected by film­maker Jonze, was set to the sounds of Mu­tant Brain by Sam Spiegel & Ape Drums, fea­tur­ing As­sas­sin.

“Tay­lor Swift’s Del­i­cate video is a poor man’s ver­sion of Spike Jonze’s ad for Kenzo, this bop (tune) de­served more,” grum­bled one mu­sic fan, while an­other wrote: “Any­body else no­tice that the @tay­lor­swift13 Del­i­cate mu­sic video ripped off Spike Jonze’s Kenzo video? It’s al­most beat-for-beat, just with worse danc­ing”.

Mean­while, New York Mag­a­zine’s se­nior pro­ducer Kenny Was­sus re­marked, “tay­lor’s ‘del­i­cate’ video is the drunk soror­ity knock­off of the kenzo ad w (with) mar­garet quai­ley (sic),” be­fore go­ing one step fur­ther and high­light­ing cer­tain scenes from both videos to il­lus­trate his point, check­ing off sim­i­lar­i­ties like, “silly wink faces”, “an­gry go­rilla dance”, and “bal­let leap.”

Del­i­cate was di­rected by Tay­lor’s fre­quent col­lab­o­ra­tor Joseph Kahn, who pre­vi­ously faced crit­i­cism for ap­pear­ing to bor­row im­agery from Beyonce’s 2016 For­ma­tion video for Swift’s Look What You Made Me Do promo last sum­mer.

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