Bringing Gaelic back to life
Scotland’s whiskies, tartans and bagpipes are national symbols known to any traveller, but not enough is being done to promote the country’s Gaelic heritage, tourism leaders say.
Now businesses are being urged to “exploit” the centuriesold language to put it on par with Scotland’s national icons as well as its food, drink, music and landscapes.
A five-year tourism strategy is aimed at embracing Gaelic as a “unique selling point” after surveys showed one in three tourists said their visits were enhanced by its overlooked history.
And one of the key messages for businesses is that Gaelic is “not based in myth” but is part of daily life, The Scotsman newspaper reported.
“Gaelic is an important part of what makes Scotland a unique destination — one that looks to its future as well as its past,” said Culture secretary Fiona Hyslop.