Bring­ing Gaelic back to life

Toronto Sun - - TRAVEL - — An­dre Ramshaw

Scot­land’s whiskies, tar­tans and bag­pipes are na­tional sym­bols known to any trav­eller, but not enough is be­ing done to pro­mote the coun­try’s Gaelic her­itage, tourism lead­ers say.

Now busi­nesses are be­ing urged to “ex­ploit” the cen­turiesold lan­guage to put it on par with Scot­land’s na­tional icons as well as its food, drink, mu­sic and land­scapes.

A five-year tourism strat­egy is aimed at em­brac­ing Gaelic as a “unique sell­ing point” af­ter sur­veys showed one in three tourists said their vis­its were en­hanced by its over­looked his­tory.

And one of the key mes­sages for busi­nesses is that Gaelic is “not based in myth” but is part of daily life, The Scots­man news­pa­per re­ported.

“Gaelic is an im­por­tant part of what makes Scot­land a unique des­ti­na­tion — one that looks to its fu­ture as well as its past,” said Cul­ture sec­re­tary Fiona Hys­lop.

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