Triathlon Magazine Canada
Named Sport HydraFit Powder
$22 POWDER/PACK WITH FREE WATER BOTTLE While Canadians might not be familiar with Named (pronounced “nah-med,” an acronym for natural medicine), endurance athletes in Europe are all too familiar with the Italian company’s products. Only established in 2014, when founder Andrea Rosso formed a partnership with one of Italy’s leading natural medicine companies, Named S.P.A., the company has quickly become a major player in the sports nutrition marketplace, especially with elite cyclists. In addition to its sponsorship of many pro teams, Named Sport is an official sponsor of all three major Grand Tours – the Tour de France, the Giro d’Italia and the Vuelta. The company has only just started introducing products to the Canadian market, some of which will be of interest to Canadian triathletes.
The company’s flagship product, HydraFit powder, is easy to prepare and is both tasty and easy to digest, offering some much-needed, easily digested energy on even the hottest days. There’s considerably more sodium than you’ll find in other sport drinks, which is especially important for long efforts in hot, humid conditions – you know, like summer in Canada. You’ll find the HydraFit powder provides lots of much-needed energy and electrolytes, even during intense efforts in hot conditions when one might often run into stomach issues.—KM