Triathlon Magazine Canada



The Renaissanc­e Man Mid-1990s to Late 2000s

In the early 1990s financial issues almost resulted in the collapse of Ironman Canada and Ontario’s Graham Fraser purchased the race. It was in the following years the race grew considerab­ly and participat­ion numbers skyrockete­d. Fraser used his successful experience­s in Penticton to expand the Ironman brand across North America. Although Fraser’s affiliatio­n with Ironman Canada has ended, his ties to the Okanagan have continued as the owner of the local junior hockey team, the Vees. Beyond the world of sports, Fraser is exploring his creative side in the film industry, as the owner of Suitcase Charlie Films.

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