Dragons’ den­tist

Revo­lu­tion­ary mouth­piece wins dragons’ seal of ap­proval

Truro Daily News - - FRONT PAGE - TRURO DAILY NEWS hsul­li­[email protected]­daily.com

Just call him the dragon slayer. Truro den­tist, dr. Anil Makkar and his busi­ness part­ners with New Age Per­for­mance Mouth­ware, are in the process of fi­nal­iz­ing a deal with three mem­bers of the CbC re­al­ity show dragons’ den.

Makkar, along with the com­pany’s CEO/owner Ron Charl­ton and co-owner Pete Cz­er­win­ski — a Cana­dian com­pet­i­tive eater and YouTube sen­sa­tion known as Fu­ri­ous Pete — ap­peared on the show’s sea­son pre­miere Thurs­day night fol­low­ing a tap­ing in Toronto last April.

Not only did they get an of­fer from one dragon — they had of­fers from all six.

“I am now a dragon slayer,” Makkar chuck­led, dur­ing an in­ter­view in his of­fice Fri­day morn­ing be­fore head­ing off to Hal­i­fax for other me­dia en­gage­ments.

“To­tally shocked,” he said, turn­ing se­ri­ous about the ul­tim- ate out­come that saw he and his part­ners strike a deal with three of the dragons.

“Un­be­liev­able. We were ready for the ob­jec­tions and that never re­ally hap­pened. So it was dis- be­lief. We were like, wow,” he said. “I think what the even more amaz­ing thing was, our ex­pecta- tion was low in get­ting a deal, and we walked out with all six dragons fight­ing over the deal.”

The bid­ding started af­ter a

cou­ple of demon­stra­tions with the mouth­piece when bos­ton Pizza owner Jim Tre­liv­ing al­most im­me­di­ately agreed to the trio’s re­quest of a $100,000 in­vest­ment for a 10-per-cent share of the com­pany. That prompted bid­ding that saw a $300,000 of­fer from dragon Michael Wek­erle for the same com­pany share, which then prompted an­other of­fer from Tre­liv­ing of $100,000 for only a five per cent com­pany share.

In the end, the part­ners set­tled on a deal with dragons Michele Ro­manow, Ar­lene dick­in­son and Joe Mim­ran of $100,000 for seven

per cent of the com­pany’s roy­al­ties over a seven-year pe­riod.

“The rea­son we didn’t go for the $300,000 is be­cause we didn’t want to give the equity away,” Makkar said.

The dragons’ money will be used strictly for mar­ket­ing pur­poses, Makkar said, along with the busi­ness ex­per­tise that each dragon will bring to the ta­ble.

And while he cer­tainly an­tic­i­pates fur­ther fi­nan­cial suc­cess from a prod­uct he has been work­ing on since 2005, Makkar said, his real in­ter­est ex­tends be­yond mon­e­tary re­sults.

“My dream, even since 2005 is to change the way that sports is played and how peo­ple work out. The money is never what drove me in the first place,” he said. “I want to walk into a gym one day and see 90 per cent of the peo­ple us­ing that prod­uct and com­ing out and say­ing: ‘if I don’t have this in my mouth I just can’t seem to work out prop­erly.’”

As of next week, the New Age Per­for­mance mouth­pieces will be avail­able lo­cally at Vil­lage Phar­macy in bi­ble Hill.


Truro den­tist Dr. Anil Makkar was all smiles Fri­day morn­ing, fol­low­ing Thurs­day’s air­ing of his par­tic­i­pa­tion on the re­al­ity tele­vi­sion show Dragons’ Den.

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