Chang­ing her story

Charlottetown woman who lost 115 pounds is the face of Goodlife Fit­ness cam­paign

Truro Daily News - - MARITIME LIFE - BY KATHER­INE HUNT Kather­[email protected]­guardian.pe.ca

It was while look­ing back at videos of her­self on New Year’s Eve two years ago that Rachael Moase de­cided to change her life­style and her life story.

The Charlottetown woman weighed 260 pounds and thought the video was in wide-screen.

“I didn’t even re­ally rec­og­nize my­self,” said Moase, who now lives in Toronto.

That’s when Moase de­cided to make los­ing weight her New Year’s res­o­lu­tion.

“This ex­treme di­et­ing and ex­treme ex­er­cis­ing and then fall­ing off the wagon has re­ally not got­ten me any­where, so I just made my­self this prom­ise when I saw the video that I was go­ing to treat my­self right,” she said.

Now, Moase is one of the faces of an ad­ver­tis­ing cam­paign for the gym that helped her along her jour­ney to los­ing 115 pounds and gain­ing 20 pounds of lean mus­cle mass.

Af­ter mak­ing a com­plete trans­for­ma­tion, Moase, an as­pir­ing ac­tress, re­sponded to a cast­ing call from Goodlife Fit­ness look­ing for real peo­ple who use its gyms.

Goodlife Fit­ness se­lected Moase based on a video she sub­mit­ted for its #Changey­ourstory cam­paign, which aims at en­cour­ag­ing oth­ers to live healthy life­styles by telling the sto­ries of real peo­ple.

The ad was filmed in June and launched in Septem­ber.

It is a com­mer­cial now played on TV, on so­cial me­dia, Youtube, and at sport­ing events.

“I have so many friends who are just sit­ting at home watch­ing TV and it comes on, so they’ll record it and send it to me,” said Moase, who is also a hair­styl­ist.

The ad is on posters and ban­ner ad­ver­tise­ments on­line.

Go­ing in to the com­mer­cial, Moase was told she would be speak­ing to a new Goodlife Fit­ness mem­ber strug­gling with weight loss.

When she went in, pic­tures of her for­mer self were dis­played on a screen and she was the new mem­ber she had to talk to.

Moase cried at the sight of the pho­tos, shown in the com­mer­cial.

“It was so shock­ing be­cause I hadn’t re­ally looked back,” said Moase. “I was so fo­cused on go­ing for­ward and meet­ing my goals and then they showed me and I was just flooded with all th­ese mem­o­ries of what it felt like to not feel like my­self and not be kind to my­self.”

Moase’s con­tract with Good- Life was sup­posed to end in Oc­to­ber but was ex­tended in­def­i­nitely due to the suc­cess of the ad.

“I was sit­ting with the mar­ket­ing team a cou­ple of weeks af­ter and they’re like, ‘Your com­mer­cial is re­ally ef­fec­tive be­cause you’re so vul­ner­a­ble in it,’” said Moase.

Go­ing to the gym was one of the main fac­tors in Moase’s weight loss suc­cess. She goes to GoodLife Fit­ness down the street from where she lives a min­i­mum of five times a week.

Moase tried dif­fer­ent kinds of di­ets over the years but they were never re­al­is­tic for the long term.

She de­cided to fo­cus mostly on ex­er­cis­ing and stopped look­ing at food like an en­emy.

“I want to be able to live the rest of my life and have pizza,” said Moase. “No food is evil and no food is off lim­its. I’m go­ing to just go to the gym ev­ery day and I’m go­ing to train.”

Moase said she also stopped fo­cus­ing on the aes­thetic as­pect of weight loss and started to fo­cus on the health ben­e­fits.

She no­ticed things like her acid re­flux, cys­tic acne and aching knees go away as she be­came health­ier.

“I con­stantly have lit­tle phys­i­cal goals and it’s not ap­pear­ance driven,” she said.

Moase said there is no fin­ish line to her work­ing out and her health jour­ney.

“Ul­ti­mately, right now I want to be able to do pullups when I’m 80,” she said. “I want to have grey hair and come in to the gym and crush it.”

SUB­MIT­TED PHOTO

Rachael Moase be­fore and af­ter her weight loss trans­for­ma­tion. The Charlottetown woman, who now lives in Toronto, is the face of a new Goodlife Fit­ness cam­paign af­ter los­ing 115 pounds.

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