THE RIGHT MIND­SET, THE RIGHT STO­RIES

Truro Daily News - - COLCHESTER COUNTY -

Through­out At­lantic Canada there are sto­ries of com­mu­ni­ties that, de­spite sig­nif­i­cant chal­lenges, are beat­ing the odds eco­nom­i­cally and so­cially.

The Fogo Is­land Inn, the brain­child of Fogo Is­lan­der and mil­lion­aire Zita Cobb and the Shore­fast Foun­da­tion, stands out for its proof of the adage “if you build it, they will come.”

Natalie Slaw­in­ski, as­so­ciate pro­fes­sor at the Fac­ulty of Busi­ness Ad­min­is­tra­tion, Memo­rial Univer­sity (MUN), has stud­ied the Shore­fast Model

While not ev­ery com­mu­nity is blessed to have a mil­lion­aire with a vi­sion, she says, the ideas of Shore­fast can be ap­plied, even on a smaller scale, in other com­mu­ni­ties.

Progress is pos­si­ble by ex­am­in­ing lo­cal trea­sures and unique as­sets and con­nect­ing lo­cal cit­i­zens with out­siders (vis­it­ing artists, aca­demics and in­dus­try ex­perts) to ex­plore ideas.

The key is a mind­set of pos­i­tiv­ity.

“Com­mu­ni­ties fac­ing longterm chal­lenges can de­velop self-de­feat­ing nar­ra­tives,” says Slaw­in­ski in an op-ed cowrit­ten with John Schouten, MUN’S Fac­ulty of Busi­ness.

They say the right sto­ries can re­frame chal­lenges as op­por­tu­ni­ties, shift mind­sets from scarcity to abun­dance, and re­mind us how peo­ple have over­come chal­lenges in the past.

“Com­pelling sto­ries change be­hav­iours and mo­ti­vate peo­ple to take risks and do the hard work of build­ing some­thing new.”

SHORE­FAST FOUN­DA­TION IS A REG­IS­TERED CANA­DIAN CHAR­ITY THAT IN­VESTS SUR­PLUSES FROM THREE VEN­TURES — FOGO IS­LAND INN, A FUR­NI­TURE-MAK­ING EN­TER­PRISE, AND A TRA­DI­TIONAL SIN­GLE-HOOK-AND-LINE COD COM­PANY WHICH SUP­PLIES MANY ON­TARIO CHEFS — BACK INTO OTHER FOGO IS­LAND PROJECTS.

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