‘Making people feel good about themselves’
Wild Rose Esthetics open for business in Kentville
A new day spa opened its doors in Kentville March 15.
Natasha Rogers is the new owner of Wild Rose Esthetics, a day spa and esthetics business located at 15 River Rd., across from Napa Auto Parts.
Rogers is both nervous and excited about the business, having just graduated from Elevate Beauty in New Minas in January 2018.
“I’ve always been entrepreneurial, so I just thought, well, I’m going to open my own spa. It just kind of happened, and the timing felt perfect,” she says.
Not just about beauty
The new day spa will offer nail services, including manicures, pedicures and artificial nails, and other services like body massage, facials, facial reflexology, reiki, and body wraps.
All services will focus on selfcare and will be based mostly around holistic, natural products.
Rogers, 34, previously worked in childcare, and owned a home daycare for over 10 years, but was always searching for a different line of work.
After teaching yoga, reiki and
studying reflexology, she realized she liked helping people feel better about themselves and promoting self- care.
And that’s when she found beauty school.
“Beauty is always involved, but at the end of the day, this business is about making people feel good about themselves. We want our clients to feel better when they leave here,” she says.
Building a community for women
Although she’s less than two months out of school, Rogers feels ready to start delivering esthetics and spa services to her new clients, along with her coworker, Shanda Hill, who will focus on skin care.
Rogers also aims to one day donate 10 per cent of all the spa’s profits back into the community through services like manicures to clients of organizations like Open Arms and Chrysalis House. She also wants to set up a fund to empower women who can’t afford selfcare. The fund would provide money towards things like a new pair of running shoes or a gym membership.
As someone who was a single mother for eight years, she understands that women can sometimes feel alone if they don’t have a good support sys- tem.
“I’ve always felt that women feel empowered when they have a tribe behind them or someone to reach out to them, so I knew I wanted to create a commun- ity here where they’d feel supported,” she says.
“This will be part of that new community.”