PR Pow­er­houses

Vancouver Magazine - - Cover Story -

Pub­lic relations has al­ways played an im­por­tant sup­port­ing role in the city’s power in­fra­struc­ture—help­ing those in the lime­light look good or, de­pend­ing on the news, get o stage quickly. Some­times the PR peo­ple even be­come part of the show.

Judy Kirk and her epony­mous PR firm did just that when she was called in to do dam­age con­trol in the wake of the con­tro­ver­sial fir­ing of UBC pres­i­dent Arvind Gupta. Fight­ing fires is par for the course with Kirk and Co., which also pro­vided strate­gic ad­vice for BC Hy­dro’s Site C project and the Port of Van­cou­ver's Roberts Bank ex­pan­sion. Where Kirk fo­cuses lo­cally,

David Brodie, GM for Cit­i­zen Relations’ Western Cana­dian op­er­a­tions, reaches out­ward, mak­ing sure the world’s top brands are well rep­re­sented from his Van­cou­ver o‡ice. Brodie has deep con­nec­tions within Canada’s gov­ern­ing party as a for­mer se­nior ad­vi­sor to Prime Min­is­ter Paul Martin—a key po­lit­i­cal ad­van­tage in this age of ex­treme tur­bu­lence. Speak­ing of Don­ald Trump,

Jim Hog­gan, prin­ci­pal of Hog­gan and As­so­ciates, has a few things to say about the U.S. pres­i­dent. Or so you might think, based on the ti­tle of his lat­est book, I’m Right and You’re an Id­iot: The Toxic State of Pub­lic Dis­course and How to Clean It Up. In fact, it was pub­lished in May 2016 —back when Trump was still just a punch­line. The

émi­nence grise of Van­cou­ver PR has a long his­tory of an­tic­i­pat­ing the next big cleanup, launch­ing his award­win­ning, cli­mate-fo­cused DeS­mogBlog back in 2006.

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