Ta­mara Vrooman

Vancouver Magazine - - Cover Story -

(#28, 2016) PRES­I­DENT & CEO, VANCITY

Money Mat­ters Canada’s largest com­mu­nity credit union has be­come un­prece­dent­edly ro­bust un­der Vrooman’s di­rec­tion. Its as­sets in­creased by 6.6 per­cent in 2016 to $21.1 bil­lion, and it topped last year’s list of Canada’s Best 50 Cor­po­rate Cit­i­zens. The lat­ter des­ig­na­tion is em­blem­atic of Vancity’s grow­ing at­trac­tive­ness to val­ues-con­scious mil­len­ni­als, whose so­cial and œnan­cial con­cerns (not least of which is sur­viv­ing in an ev­er­more una†ord­able re­gion) were the sub­ject of a re­cent vi­ral ad­ver­tis­ing cam­paign.

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