Fuel band by Nike+ a tool for motivation, fitness goals

NEW YORK — Nike Inc introduced a wristband on Thursday that measures everyday movement to try to motivate people to be more active.

The Nike+ Fuelband, which will sell for $ 149 in the United States starting on Feb. 22, provides information about time, calories, steps and Nikefuel. Nikefuel is the company’s score that awards equal points for the same activity regardless of a person’s gender and body type.

Users set goals of how active they want to be each day, and the band displays 20 LED lights that go from red to green as they get closer to that goal. The band syncs with the Nike+ website through a USB, or through Bluetooth to a free iphone app, to record activity and track daily progress.

The new Nike+ Fuelband, on display in New York last week, tracks and measures everyday movement and helps users set fitness goals.