Vancouver Sun

‘ Sexist’ picture tweet gets techie fired

She said men sitting behind her at conference were making demeaning remarks

- MARTHA MENDOZA AND SUDHIN THANAWALA

SAN JOSE, Calif. — A female developer was fired after tweeting about a group of men she said were making sexual comments at a computer programmin­g conference, fuelling an already vigorous debate about gender equality and culture in Silicon Valley.

Adria Richards wrote on her blog at http:// but youre a girl. com that she was seated in a ballroom at the Santa Clara conference Sunday when the men behind her started talking about “big dongles.”

A dongle is a device that plugs into a computer, but Richards tweeted that the men made the comment in a sexual way.

After hearing their remarks, Richards turned around, took a photo of two men and posted it on Twitter with their alleged comments.

Conference organizers said they were concerned by the tweet and quickly met with Richards and the men, who immediatel­y apologized.

“We pulled all the individual­s aside. We got all sides of the story. They said she was right, and they were very apologetic,” said Jesse Noller, who chaired the conference, PyCon 2013, for people working on Python programmin­g language.

Richards worked for SendGrid, a technology company with offices in Orange County and Colorado.

CEO Jim Franklin wrote on the company’s website that SendGrid agreed with Richards’ right to report the incident to Pycon staff, but not the way she reported it.

“Her decision to tweet the comments and photograph­s of the people who made the comments crossed the line,” Franklin wrote in a blog post on the site.

“Publicly shaming the offenders — and bystanders — was not the appropriat­e way to handle the situation.”

Franklin said Richards put the company’s business in danger, divided the developer community and could no longer be effective at the company.

One of the men in the photo Richards posted has also been let go from his job at San Francisco- based mobile game company Play Haven.

“Play Haven had an employee who was identified as making inappropri­ate comments at PyCon, and as a company that is dedicated to gender equality and values honourable behaviour, we conducted a thorough investigat­ion. The result of this investigat­ion led to the unfortunat­e outcome of having to let this employee go,” Play Haven CEO Andy Yang said in a blog posting.

The company did not release the name of the fired employee but said a second man in the photo “is still with the company and a valued employee.”

“We believe in the importance of discussing sensitive topics such as gender and conduct, and we hope to move forward with a civil dialogue based on the facts,” Yang said.

Gender gaps are the hot topic in Silicon Valley, in large part because of the bestsellin­g book Lean In by Sheryl Sandberg, chief operating officer at Facebook Inc.

Sandberg has launched a Lean In movement to encourage and support women in the workplace.

On Friday, thousands of tweets, blogs and online comments swirled about the incident, some supporting Richards and the “call- out cultures,” others belittling her or asking what she might have done differentl­y.

 ?? THINKSTOCK. COM ?? Comments made in public spaces like a conference hall are now subject to reaction in social media.
THINKSTOCK. COM Comments made in public spaces like a conference hall are now subject to reaction in social media.

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