Vancouver Sun

Fat people told to swallow the truth

Author says dieters need to take personal responsibi­lity, and choose to ‘ comply or die’

- DENISE RYAN dryan@ vancouvers­un. com

Steve Siebold doesn’t think he is the most hated man in America, but his stance on obesity has generated pushback that ranges from disdain to death threats. His message is simple, but not popular: Obesity is not a disease, it is a choice and there are things you can do to change it.

Like work on changing your mind in order to change your body.

The process won’t be easy, and it won’t be fun, but when all else has failed, it just might work. The author of Die Fat or Get Tough: 101 Difference­s in Thinking Between Fat People and Fit People and Sex, Politics and Religion: How Delusional Thinking is Destroying America, Siebold does not want you to accept your body as it is, and he doesn’t believe you have to.

Siebold’s ebook Fat Loser! provides a set of strategies to address the underlying reasons diets fail. “This is psychologi­cal training,” Siebold said in a phone interview. In other words: it’s not the diets that fail, it’s the people.

“This is about personal responsibi­lity. No one is coming to the rescue.”

The title is meant to be provocativ­e, but not cruel. “It’s a play on words. A fat loser loses

A fat loser loses fat. I’ve lost fat. It’s meant to jolt people, to grab their attention.

STEVE SIEBOLD AUTHOR, DIE FAT OR GET TOUGH: 101 DIFFERENCE­S IN THINKING BETWEEN FAT PEOPLE AND FIT PEOPLE

fat. I’ve lost fat. It’s meant to jolt people, to grab their attention.”

He’s mad as hell about the movement to normalize “fat,” in part because he believes people are not facing facts.

The recent announceme­nt that fat- positive groups are lobbying for a fat Barbie is driving him crazy.

“All we are doing is saying it’s OK to have diabetes, heart disease and eat yourself to death. It’s giving up on the problem because people are afraid to face the truth.”

The book promotes “mental toughness” and strategies to make weight loss, as difficult as it is, more alluring than staying fat. And yes, he uses the word “fat” liberally. He ices the cake with it. Stuffs the goose with it.

The dropout rate for the free course he offers online at fatloser.com is about 50 per cent, he says. If you’re emotionall­y fragile, you may not get the humour of a guy on your computer screen talking “tubby” to you.

His message is about personal responsibi­lity. Siebold, a former pro tennis player who blogs for The Huffington Post and works as a corporate motivation­al coach, says that after packing on about 40 pounds several years back he decided to look at the psychology of “fat” and “fit” people and see if his techniques for success in business could work for something as personal as changing your body.

He’s not a nutritioni­st, but says he studied the habits and thought patterns of 500 fat and 500 fit people.

“Fat people eat for pleasure, fit people eat for health,” Siebold says. So you have to change how you get your pleasure, and train yourself to get pleasure from eating for something else: for vibrant health, for better sex, for more money.”

With a little effort, he says, over time you can build new mental habits.

Siebold says Step 1 is to admit you are responsibl­e for your weight and make a decision to change it. Siebold isn’t preaching to the 10- pounds overweight set, but the truly overweight and obese. In 2012, 18.4 per cent of Canadians aged 18 and older — roughly 4.7 million adults — reported height and weight that classified them as obese, according to Statistics Canada, with 41.3 per cent of men and 26.9 per cent of women reporting a height and weight that classified them as overweight. The U. S. Centers for Disease Control and Prevention says that 35.7 per cent of Americans are obese.

The decision is “comply or die,” says Siebold.

If you want to change, you have to commit to it, and commitment is the tricky part, he says. In order to “comply” you must change not just the way, but the why of how you eat: you have to get pleasure from eating for fitness, he says.

His technique gets participan­ts to convince themselves to eat for more energy, more vitality, and better health. Get a vision of what you want to look like, Siebold says, and live like when you have dropped the weight.

Bryan and Susan Burke of Portland, Ore., are following Siebold’s program and they carefully went through the steps, including making a vision board covered with images not just of what they want to look like, but of what they want to do.

The duo, who lost a collective 141.5 pounds in 2013, recently took a trip to Hawaii. “Instead of planning what restaurant­s we were going to eat at, we were planning the activities we were going to participat­e in,” he says.

 ??  ?? Bryan Burke of Portland, Ore., before and after he used author Steve Siebold’s weight loss program. He and his wife lost a collective 141.5 pounds in 2013.
Bryan Burke of Portland, Ore., before and after he used author Steve Siebold’s weight loss program. He and his wife lost a collective 141.5 pounds in 2013.
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