JOB SEARCH TIPS

Unemployed? Underemployed? Or just looking for a change? Here’s a top 10 list on how to make LinkedIn a key tool in your job search tool box.

1 If you don’t have a LinkedIn account, start by signing up. If you have one but it’s neglected and has little more than your name and job title, under profile, click on edit profile to get started.

2 Add a profile photo and make sure it fits with the brand you’re trying to project. A simple headshot and one that looks somewhat professional — not a blurred selfie of you at the bar celebrating your last birthday — is probably a safe bet. A blank where your photo should be is a non-starter — people who have a profile photo are 14 times more likely to be viewed by others.

3 Have a catchy headline (or tag line) that draws attention to your strengths. ‘Unemployed and desperate,’ isn’t the way to go.

4 Don’t rely on buzzwords, illustrate with examples. The No. 1 word Canadians use in their LinkedIn profiles is passionate, which doesn’t mean much. Instead give examples — for instance don’t say you’re a seasoned salesperson, instead say something like “I increased sales in my division by 80 per cent.” 5 Write a compelling summary. A summary of 40 words or more makes you more likely to turn up in a future employer’s search.

6 Include keywords featured in job descriptions for the field you work in. And include examples of your outstanding work — you can add pictures, videos and presentations. 7 List your skills. That will make your profile 13 times more likely to be viewed. 8 Volunteering is good for you and good for your job search. Some 42 per cent of hiring managers say they view volunteer experience as equivalent to formal work experience.

9 Get recommendations and endorsements from colleagues, employers and customers who can speak to your abilities and contributions.

10 Any LinkedIn groups you join will show up on your profile. Join relevant groups and your profile is five times more likely to be viewed if you join and are active in groups.