Redesigned Vancouver Sun to be unveiled tomorrow

Starting Tuesday, we’ll be unveiling a number of changes to The Vancouver Sun in print, and digitally on web, smartphone and tablet.

These changes reflect local audience research — and shifting trends across the media landscape — that tell us what readers are reading and how they connect with us through the day.

All of our platforms are getting a colourful new look.

The stories, videos and images will be tailored to your interests based on how you are accessing The Sun.

In print, for example, this means local news and analysis will continue to occupy pride of place in the first section of the newspaper. The business and national/world pages will be rebranded with more contextual news and opinion.

Watch for everything to unfold Tuesday when I’ll return with more details about the redesigned newspaper and digital offerings.