EXPLORING THE REIMAGINED VANCOUVER SUN
Welcome to the redesigned Vancouver Sun.
Today we launch revamped versions of our print, online and smartphone editions to deliver unique content to audiences on each platform.
These changes align with how research tells us readers consume news and information on different devices. Our goal is to build upon the deep connection we’ve had with a growing number of readers in Metro Vancouver and British Columbia for more than a century.
Let’s begin with the newspaper at your fingertips. My thanks to Kia Canada for sponsoring the relaunch of our brand.
The new print edition has been reorganized and redesigned with colour-coded sections for ease of navigation. The first section remains dedicated to local news, accompanied by the blue News pillbox logo.
Arts and Life has been rebranded as the You section, indicated by an orange pillbox. Inside these pages are your favourite Sun writers with stories about music, movies, theatre, style, restaurants, food and a healthy lifestyle.
The red square indicates the Sports section, where we will provide local and international reporting and opinion, with an emphasis on weekend and Monday features.
We are also introducing two revamped sections.
The Business BC section is now called FP Vancouver, powered by Sun business writers and articles from the Financial Post, the respected business publication. As the week unfolds, watch for Asia Pacific coverage on Mondays, retail and technology on Tuesdays, the resource sector and green economy on Wednesdays, small business on Thursdays, real estate on Fridays and a business feature on the weekend.
Today we also unveil a new national and world section in the print edition. This standalone section of national and world news, opinion and features from the best journalists across the Postmedia network replaces the existing Canada/World pages. Columnists such as Andrew Coyne, Michael Den Tandt, Matthew Fisher and Christie Blatchford will find a home in the new section, dubbed NP in The Vancouver Sun, a partnership with our colleagues at the National Post.
The change will have no effect on the quantity or quality of the strong local journalism you expect from The Sun. Our local news coverage will remain at the front of the A section every day.
The London-based design firm Winkreative created the stylized logo on the front page, which represents our urban coastal environment in the form of a seawall or waterfront walkway in shades of green.
Our website, vancouversun.com, has also undergone a refit. It loads faster, the search function works better and you’ll be greeted by the same colour coding for content that we use in the print edition.
Our new smartphone app is free and will have a different tone than the newspaper and website. Watch for bite-sized local news and information designed for a Metro Vancouver audience on the go.
We are pleased to answer questions and receive your feedback about the changes at email@example.com or call us at 604-605-2445. Thanks for your continued readership.
More tomorrow about changes to our website.