MEN, IT’S TIME TO EMBRACE YOUR OUTER ELVIS PRESLEY
Menswear grooming company American Crew has released a collection in “partnership” with the late, great King of Rock ’n’ Roll.
The range, which includes styling products ranging from pomade to molding clay in limited-edition packaging each featuring images of the world-renowned rocker, will allow men to recreate Presley’s iconic hairstyles.
But, according to the company, it’s about much more than mere hair.
“Men around the world owe a debt to Elvis Presley,” said David Raccuglia, founder of American Crew.
“He showed us that it’s not just what you have to say, but how you say it. He made success and change seem effortless, and used his voice and looks to make a statement to the world. Elvis is ‘the original cool’ and American Crew wants every guy out there to know that each of us has the power to define ourselves and make a difference.”
The collection retails for $19.95 each and is available at select salons. To learn more, visit americancrew.com.