Google’s self-driving car project gets a new name: Waymo
The self-driving car project that Google started seven years ago has grown into a company called Waymo, signalling its confidence that it will be able to bring robot-controlled vehicles to the masses within the next few years.
“We are getting close and we are getting ready,” Waymo CEO John Krafcik said Tuesday after unveiling the company’s identity.
To underscore his point, Krafcik revealed the project had hit a key milestone in the journey to having fully autonomous cars cruising around public roads. In a trip taken in October 2015 , a pod-like car with no steering wheel and brake pads drove a legally blind passenger around neighbourhoods in Austin, Texas without another human in the vehicle. It marked the first time one of the project’s cars had given a passenger a ride without a human on hand to take control of a self-driving car if something went wrong.
Krafcik called that trip taken by Steve Mahan, former director of the Santa Clara Valley Blind Center, an “inflection point” in the development of self-driving cars. It came a year before a Budweiser beer truck equipped with selfdriving technology owned by ridehailing service Uber completed a 192-kilometre trip through Colorado while being steered by a robot while a human sat in the back of trailer.
In doing so, Krafcik and other supporters of self-driving cars believe the technology will drastically reduce the number of deaths on the roads each year because they contend robots don’t get distracted or drunk, nor ignore the rules of the road, like humans do.
While Google’s self-driving cars were still in the research-and- development stage, its leaders indicated the vehicles would be commonplace by 2020. Krafcik declined to update the timetable Tuesday, saying only that “we are close to bringing this to a lot of people.”
Waymo’s transition from what once was viewed as a longshot experiment to a full-fledged company marks another step in an efort to revolutionize the way people get around.
Instead of driving themselves and having to find a place to park, people will be chaufeured in robot-controlled vehicles if Waymo, automakers and Uber realize their vision within the next few years. Waymo’s name is meant to be shorthand for “a new way forward in mobility.”
The newly minted company will operate within Google’s parent company, Alphabet, which was created last year to oversee farflung projects that have nothing to do with Google’s main business of online search and advertising. Those projects, which Alphabet CEO Larry Page likens to “moonshots,” have lost US$8 billion since 2014, with the research into selfdriving cars accounting for a significant chunk of that amount.
Google began working on its self-driving technology in 2009 in a secretive lab called “X” run by company co-founder Sergey Brin.
The self-driving project had been expected to be spun out of the X lab since Krafcik, a former Hyundai USA executive, was hired as its CEO 15 months ago. Rather than make its own cars, Waymo intends to license its technology to traditional automakers and trucking companies.
“We are not in the business of making better cars,” Krafcik said. “We are in the business of making better drivers.”