Try fixing CBC instead of private media
IF THE HERITAGE COMMITTEE OR THE TRUDEAU LIBERALS WANT TO GET THEIR HANDS DIRTY HELPING OUT MEDIA, I SUGGEST THEY FORGET ABOUT THE OUTLETS THEY DON’T OWN AND START WORRYING ABOUT THE ONE THEY DO. — CHRIS SELLEY
Justin Trudeau wasted little time last week rubbishing the Heritage Committee’s so-called “Netflix tax,” and no wonder. If you’re determined to raid people’s wallets to fund journalism they’d rather not pay for and Can-con programming they’d rather not watch, you’re far better off doing it shadily than with a shiny new tax on something people love. The sound bites winging around in the idea’s favour were, in a word, pathetic: “it’s not a new tax, but an expanded levy!”; “we already tax cable, why not Internet?”; “we already subsidize magazines, why not newspapers?”
Good God, why any of it? This thing was a turkey, and Trudeau was right to wring its neck.
Newspaper publishers and union bosses remain undaunted in pursuit of unearned public funds, however. “Canada’s newspaper industry unites to advocate for Canadian Journalism Fund,” proclaimed a headline at News Media Canada, the publishers’ lobby group. They’re savvy enough to propose tying subsidies to employed journalists’ salaries — 35 per cent to a maximum of $30,000 per head — rather than just cutting cheques. That might fend off Executive Bonus Rage, but it won’t fend off sticker shock: the suggested eventual cost is a whopping $350 million a year.
As a taxpayer I would much rather subsidize Canada’s journalists than Canada’s legacy media companies — but I would sure as hell rather subsidize neither. The more beholden to government a country’s journalists, the less free its press. Magazine writers in this country know their publications get a top-up from Ottawa in the form of the Canadian Periodical Fund. That’s not ideal. But under News Media Canada’s proposal, we would know our jobs literally depended on government largesse. I’ll take a hard pass on that.
Publishers’ and union bosses’ claims of unanimous support notwithstanding, many unionized journalists, and many of your nonunionized friends here at the National Post, hate the idea. It risks narrowing Canada’s already remarkably narrow spectrum of acceptable ideas and arguments. It risks — no, guarantees — alienating the very consumers we need to attract. In the case of some legacy media outlets it would simply extend the runway for business models that everyone knows will never fly again. In any event, the sums being bandied about wouldn’t solve the crisis as a whole unless the solution was permanent and ever-greater government dependency. I’m amazed to see how many journalists, including some very nearly pensionable ones, support the idea.
Crises incubate ingenuity, as they have done at legacy media outlets all over the world. It is mortifying to hear the people whose job it is to innovate and adapt Canada’s outlets implying they’ll never again be able to stand on their own two feet. If I thought the only alternative was extinction, I guess I would swallow hard and support subsidy. But Telegraph Media Group is profitable. Jeff Bezos is revolutionizing The Washington Post. News Corp is still a licence to print money. It is unclear to me why such feats should be unachievable here in Canada. We have good journalists, good stories, and a market just like anywhere else. If the Canadian news media disappeared tonight people would be utterly desperate for its return by tomorrow morning.
The public broadcaster is a sticky wicket, admittedly. If every privately held media outlet in the land wound up business there would still be CBC News, providing some very serviceable-to-excellent coverage of cities, provinces, territories and their governments across this land. It reduces the private organs’ leverage. But Britain’s private media competes just fine against the BBC, and ours compete just fine against CBC today in the world of television and online news — and well they might.
CBC’s television and online news departments are a haunted museum of bloat, larding tons of valuable content with tiresome victim-mongering; endless why-didn’t-the-government-prevent-this stories; Trudeau propaganda snaps beamed straight in from the Prime Minister’s Office; a dumb, tawdry nightly newscast; an opinion section that pays writers way over market (though, ahem, nothing more than what’s fair!); Canadian Press wire copy of which a lavishly resourced public broadcaster has no earthly need; and an entire clickbait department that’s stealing digital advertising revenue from private-sector outlets. It has no clear mandate to do much of this in the first place — indeed, the Heritage Committee recommended getting CBC out of digital revenue altogether — and unlike CBC Radio and SRC, I’m not aware of a single human being who supports the TV/online status quo.
If the Heritage Committee or the Trudeau Liberals want to get their hands dirty helping out media, I suggest they forget about the outlets they don’t own and start worrying about the one they do. It won’t help us — but neither, heaven knows, will permanent dependency on taxpayers. Clean up your mess; we’ ll clean up ours.