Toyota embraces rapid change
As an example, our experience with launching hybrid vehicles is helping us prepare for the introduction of the Toyota Mirai fuelcell electric vehicle to Canadians. Already, we’re working with other stakeholders to develop the infrastructure required to support the widespread adoption of hydrogenpowered vehicles.
Through CSRC, Toyota’s Collaborative Safety Research Center in Ann Arbor, Mich., Toyota also partners with universities, hospitals, research institutions and government agencies to support R&D behind the safety technologies that aim to keep drivers safer on our roads. CSRC explores everything from understanding how people drive and how to improve current safety systems, to the opportunities and challenges posed by emerging technologies.
The rapid pace with which the industry is introducing new technologies to the market means we also need to change the way we support our Canadian drivers. For Toyota, it doesn’t mean just staying in front of the wave by providing the best technologies to our customers, but by also ensuring they have the right tools to understand how they work.
We continue developing educational tools and are working with our Toyota dealers across the country to help drivers understand the new technologies in our vehicles, including autonomous vehicle technology and in-vehicle connectivity services. Recently, for example, we launched a new initiative we’re calling Toyota Technology Expert. Every Toyota dealership will have a dedicated Toyota Technology Expert who will serve as a key resource for our customers.
As technology evolves, and development continues faster than ever before, Toyota is committed to anticipating, engineering and setting the pace for the mobility technology of the future.
We’re working with other shareholders to develop the widespread adoption of hydrogen-powered vehicles.