POST­MEDIA, CLOTH­IER REACH DEAL

Vancouver Sun - - FP VANCOUVER -

Post­media Net­work Inc. has struck a deal with Indochino to pro­vide $40 mil­lion of ad­ver­tis­ing to the cus­tom cloth­ier in ex­change for an undis­closed por­tion of its rev­enue in the Cana­dian mar­ket. Post­media’s print and dig­i­tal brands in­clude na­tional and re­gional news­pa­pers such as the Na­tional Post and the Wind­sor Star. As part of its agree­ment with Van­cou­ver­based Indochino, Post­media will have the op­tion to buy dis­counted shares of Indochino if the com­pany goes pub­lic. “This is a great op­por­tu­nity for two com­pa­nies to lever­age each other’s strengths in or­der grow their busi­nesses,” said An­drew MacLeod, Post­media’s pres­i­dent and COO. In 2016, Mogo Fi­nance Tech­nol­ogy Inc. signed a sim­i­lar agree­ment for at least $50 mil­lion of pro­mo­tional com­mit­ments from Post­media in ex­change for a per­cent­age of rev­enue and rights to buy stock in the dig­i­tal fi­nan­cial firm.

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