Val­mont CEO Guil­lon talks skin care, in­no­va­tion

Vancouver Sun - - SHOP TALK - ALEESHA HAR­RIS Ahar­ris@post­media.com

When it comes to lux­ury skin care, Val­mont is of­ten con­sid­ered to be one of the big­gest names in the busi­ness. The Swiss brand aims to be a leader in skin-al­ter­ing tinc­tures of var­i­ous types — and one of their main mar­kets of fo­cus is right here in Van­cou­ver.

We caught up with So­phie Guil­lon, the CEO of Val­mont Cos­met­ics, to talk skin care, in­no­va­tion and why this city is a per­fect fit.

Q For those who aren’t fa­mil­iar, what is Val­mont?

A Val­mont as a brand is a Swiss leader in cel­lu­lar cos­met­ics — the kind of cos­met­ics which reed­u­cate the skin cells to func­tion prop­erly, thanks to the use of spe­cific in­gre­di­ents con­cen­trated at a high level such as our sig­na­ture DNA. Born al­most 35 years ago, the com­pany con­ceives and man­u­fac­tures prod­ucts and pro­fes­sional ser­vices which fight against all signs of ag­ing on the face, hair and body.

Q The brand has a unique pres­ence in Van­cou­ver. What more can you share about that?

A Val­mont and the Val­mont Group con­sider lux­ury as rar­ity, hence dic­tat­ing a highly se­lec­tive dis­tri­bu­tion pol­icy. We do work with a col­lec­tion of very high-end and ex­clu­sive stores and spas in the city, se­lected upon val­ues like per­son­al­ized ser­vice and cos­met­ics ex­per­tise. In 2017, we de­cided to take a step fur­ther in our com­mit­ment to Van­cou­ver and open our own bou­tique, La Mai­son Val­mont, in Oakridge Mall. This ex­clu­sive re­tail space fea­tures all our brands in a ded­i­cated en­vi­ron­ment, high­light­ing their speci­fici­ties and un­veil­ing their re­spec­tive tal­ents, in a decor imag­ined by our artis­tic di­rec­tor, who is also my hus­band and pres­i­dent of the group, Di­dier Guil­lon.

And what has been the re­ac­tion to the store since it opened?

Su­per pos­i­tive. The bou­tique sales team, un­der the mag­i­cal su­per­vi­sion of Daisy Wu, our part­ner, shows ut­most knowl­edge upon all our brands, de­liv­ers per­son­al­ized con­sul­ta­tions to ad­dress any skin con­di­tion, are able to build home care skin care pro­grams and rec­om­mend sub­se­quent pro­fes­sional treat­ments to be re­ceived on the premises.

What’s new for the brand?

The AWF5 range for the face. AWF (Anti-Wrin­kle Fac­tor) has been a very suc­cess­ful and ef­fi­cient line for Val­mont over the past few years. We have de­cided to re­for­mu­late it us­ing up­dated in­gre­di­ents at ut­most con­cen­tra­tion lev­els, to up­grade its ef­fi­cacy over five ma­jor ag­ing fac­tors: elim­i­nate wrin­kles, fight against ox­i­dants, boost elas­tic­ity, re­gen­er­ate the skin ma­trix, and plump it as well. A stun­ning for­mula com­bined in two col­lec­tions, the first one tar­get­ing a V-line lift­ing ef­fect, the sec­ond a V-shape plump­ing ef­fect.

Val­mont V-Line Lift­ing Cream. VAL­MONT

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