Vancouver Sun

Making money while making the world a better place Cannabis producer Aphria posts second profitable quarter in a row

- MARY TERESA BITTI KRISTINE OWRAM

Jeff Ward was not familiar with the term “social enterprise” when he launched Victoria-based Animikii Indigenous Technology, his award-winning technology and digital media company in 2003.

He was 23 and recently returned home to Canada after living through the tech boom and bust in Silicon Valley.

“I’m Ojibwe and Métis. As a technologi­st and Indigenous person in that environmen­t and then seeing all the layoffs, I knew I wanted to do things differentl­y,” Ward said.

Different meant building a values-based for-profit business that would allow him to use his skill set and technology to support and advance Indigenous Peoples.

“There was and is a digital divide between Indigenous People and the rest of Canada,” he said. “I thought, our people need to get online and I can help them do that.”

Social enterprise­s are broadly defined as revenue-generating for-profit or not-for-profit organizati­ons that want to be good citizens and make a positive social, economic or environmen­tal impact. Their numbers are on the rise, largely due to two key trends: Growing consumer/investor awareness around the social impact of their spending and investing, and the increasing access to capital for social enterprise entreprene­urs.

The number of socially conscious consumers has risen by 170 per cent in the past 20 years and the global social finance market is projected to reach $1 trillion by 2020, according to Making an Impact: Ontario’s Social Enterprise Progress Report by the province’s previous Liberal government.

For Ward, the timing of his business idea was right and the need was there. Ward incorporat­ed Animikii, which means thunderbir­d in Ojibwe and is also his spiritual name, and began working with non-profits, First Nations and Métis communitie­s on Indigenous-focused projects that in some way improve their lives.

That focus continues to advance Animikii’s growth across its service lines — software developmen­t, websites, graphic design and digital communicat­ions — turning the digital agency into a one-stop shop to help people get online.

“Many Indigenous entreprene­urs are already running a social enterprise. They just aren’t calling it that,” said Ward, a Business in Vancouver 2019 40 under 40 Award winner and sought-after speaker on social enterprise.

“This country was founded on business and social enterprise. The fur trade was an economic relationsh­ip where Indigenous People were exporting goods internatio­nally for the benefit of our people and community.

Animikii also funds a scholarshi­p for Indigenous youth in technology and entreprene­urship.

“That aspect of giving back for the benefit of community is ingrained in how many Indigenous People do business,” Ward said. “That’s also true of First Nations communitie­s, which have an economic developmen­t focus. Individual­s and entire communitie­s are running social enterprise­s.”

Of course, it’s not just Indigenous People who are interested in social enterprise­s.

For example, Umang Dua founded Mississaug­a, Ont.-based TrySight Inc., which develops products and technologi­es for people with low vision — defined as visual impairment that can’t be fully corrected with glasses, contact lenses, medication or eye surgery.

Dua launched TrySight in 2008 when he was 25 years old with the goal of making a social impact, having been inspired by his grandmothe­r, who was losing her sight from low vision.

The software engineer, who had worked as a consultant for IBM and become disillusio­ned with the corporate world, decided to solve her problem.

As a student at the Georgia Institute of Technology in Atlanta, he had designed a technology to help people living with amyotrophi­c lateral sclerosis, (also known as Lou Gehrig’s disease), who are unable to move or speak, to communicat­e.

He wanted to have that same impact in his working life.

“I wanted to know that I was making someone’s life better in some way,” he said.

Dua’s first product was computer screen magnificat­ion software that also read out emails, so anyone with low vision could access their computer. But it wasn’t until he attended a trade show in Florida in 2009 and landed a $500,000 order from the United Kingdom government that he knew the business could be a success.

TrySight recently received a $1-million grant from the federal government’s new Accessible Technology Program, which invests in hardware and software solutions that help Canadians with disabiliti­es overcome barriers, to develop artificial intelligen­ce-based glasses that will tell users what’s around them, and it has also benefited from tax credits from the Scientific Research and Experiment­al Developmen­t program.

Today, Dua has eight employees and a suite of 10 products and four technologi­es used by 800,000 people in more than 16 countries. His clients are largely institutio­nal — the Toronto District School Board is a significan­t client — and TrySight has increased revenues Aphria Inc. became the first large pot producer to report a second consecutiv­e profitable quarter Tuesday, sending its stock up as much as 18 per cent.

The Leamington, Ont.-based firm said it earned $16.4 million on revenue of $126.1 million in the quarter ended Aug. 31, a slight decline from the prior period. It also reiterated its outlook for fiscal 2020, which calls for revenue of $650 million to $700 million and adjusted EBITDA of $88 million to $95 million.

Notably, revenue from recreation­al cannabis sales rose eight per cent quarter-over-quarter to $20 million. The increase comes as other companies like Canopy Growth Corp. and Aurora Cannabis Inc. have reported sales declines or warned of an impending slowdown. Hexo Corp. withdrew its guidance for fiscal 2020 last week, citing slower-than-expected by 25 to 30 per cent each year over the past five years.

Similarly, Animikii during the past four years has grown to 11 fulltime staff, five contractor­s and is hiring for three open positions. In 2016, Animikii became the first Indigenous company in Canada and second in North America to become a B Corporatio­n, certifying it as a company whose entire social and environmen­tal performanc­e meets the highest standards.

“Before that, it was, ‘Oh, you’re doing a niche thing.’ Now I’m receiving interest and validation from the mainstream social impact world,” Ward said.

Animikii this year received funding from Raven Indigenous Capital Partners, a new Indigenous-led venture fund that invests in Indigenous social enterprise.

“We’re developing a new product focused around Indigenous data sovereignt­y that will allow people to design data sets, control their own data access and possess their own data,” Ward said.

“We’re building a tool that will bridge that digital divide and hopefully scale Indigenous technology in a way never before seen.”

I wanted to know that I was making someone’s life better in some way.

store openings, a delay in government approval for new products and early signs of pricing pressure. Other companies are still having trouble supplying the market.

Aphria’s interim CEO Irwin Simon said he hasn’t seen a slowdown in sales or pricing pressure. “If there’s still supply issues, I’m not sure how the pricing pressure is being applied against companies that are having issues supplying,” he said in a phone interview.

Aphria also took market share from its competitor­s in the quarter.

In Ontario, the company gained four points to 12 per cent of the market, Simon said.

Aphria’s stock increase was the largest since its last quarterly report on Aug. 2. Prior to Tuesday, the stock had lost about 16 per cent since the start of the month amid broader weakness in the pot sector. It closed Tuesday at $7.16, up 15.3 per cent in Toronto.

 ?? BRENT LEWIN/BLOOMBERG ?? The number of socially conscious consumers has risen by 170 per cent in the past 20 years and the global social finance market is projected to reach $1 trillion by 2020, according to a report,
BRENT LEWIN/BLOOMBERG The number of socially conscious consumers has risen by 170 per cent in the past 20 years and the global social finance market is projected to reach $1 trillion by 2020, according to a report,
 ?? POSTMEDIA NEWS ?? Aphria’s stock rose as much as 18 per cent Tuesday after the pot firm saw a profit milestone. Above, its Leamington, Ont., site.
POSTMEDIA NEWS Aphria’s stock rose as much as 18 per cent Tuesday after the pot firm saw a profit milestone. Above, its Leamington, Ont., site.

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