Canadians tune in to sounds of Christmas
Canadians can’t get enough of Christmas music, according to a new study.
In a survey of more than 1,500 Canadians, 80 per cent said holiday tunes improve their shopping experience.
Entandem, a music licensing company and Leger Intelligence Group, which studies Canadian market trends, released the poll Tuesday.
“People have an emotional connection to holiday music, and businesses can leverage this to create positive experiences for their customers during this festive season,” Entandem director Amadou Tall said in a statement.
More than three-quarters of people surveyed enjoy hearing Christmas music day to day, while catching the holiday tunes in a store will entice as many as onethird of shoppers to stay longer, or start their shopping if they haven’t already, the research showed.
One-quarter of the people polled said they knew it was time to hit the stores when they first hear Christmas music, making it the third most popular reminder.
The change in weather and seeing decorations go up were the two most popular indicators to start checking off the gift-giving list.
Classic carols were most popular in Quebec with 34 per cent of residents preferring carols to modern music, while 26 per cent of the rest of Canada agreed with them.
Of course there are those who don’t like Christmas music at all; they made up 13 per cent of those polled.