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Why isn’t clothing for boys more colourful?
It’s a question sisters Stéphanie and Caroline Lévesque wondered as they looked to find fun, cheerful garments for their sons that was as bright and bubbly as those on offer to little girls.
Not finding anything, they started Birdz, a Quebec-based clothing line that offers fun fashion pieces for women and kids.
We caught up with Stéphanie to learn more.
Q What is Birdz?
A Birdz is a vibrant fashion brand for children and women — but truly, it is a family story before anything else. We’re two sisters hailing from Montreal and three years ago with big corporate jobs, husbands, and at that time three kids among us, we realized we wanted to change the trajectory of our lives and the lives of our children. So we made a big pivot, and started Birdz.
Q When and why did it first start?
A Our adventure began in 2017. We were tired of seeing so few brands carrying bright, joyful colour/prints when shopping for our own children — particularly for our boys. “Why can’t our boys wear bright purple and florals?” we thought. That was the spark. Today, we believe in building a brand that brings bold, bright and vibrant colour to all.
Q What makes it unique from other brands?
A For girls and boys to be able to wear vibrant colour and prints that bring smiles and laughter was a point of differentiation from the more minimal or adult-looking clothing in the kids market. Our approach with Birdz stems truly from the “dress happy’’ concept — seeing that colour was getting lost in kids clothing. When we had our own boys, we found it hard to find bright and colourful options. We wanted to breathe life into boys’ clothing, an area of kids fashion, which had become less vibrant or happy.
Q Is there a hero piece in the collection? If so, which one and what makes it so popular?
A The sweats series is definitely our most-beloved pieces of the line. The concept is quite simple — anchoring a collection with one word that evokes excitement of adventure with family. This is core to the brand — celebrating family, experiences and memories. Past collections included words like Apres-ski, Ski Bum, Chalet. Coming soon are Vacances and Mom of Boys/ Mom of Girls. Each is meant to symbolize happy times with family, extended family and making memories in special places.
Q What is the price range?
A Birdz ranges from $30 to $200. Our caps are the most inclusive piece, priced at $30, a kid’s sweater is $45, a woman’s sweater is $70 and our snowsuits are $200.
Q And where can people check it out?
A Online at birdzchildren.com and on Facebook and Instagram @birdz.children. Our collection is also available in 100 retailers across Canada.