Lambert's faux-leather accessories mix style, ease
With interest in faux-leather fashion continuing to grow, shoppers can expect to see more Canadian style solutions thrown into the mix.
One brand adding to the leather-free lineup is Quebec-based accessories company Lambert.
After mom-of-three Mélissa Lambert grew frustrated with the inability to find an animal-free bag that would suit her carryall needs, she decided to create her own line of bags that are “multi-functional” and designed for those “who lead an active lifestyle.”
We caught up with Lambert to learn more:
Q How did Lambert come about?
A I developed Lambert when I was pregnant with my second child, and was on a never-ending search to find a multipurpose backpack that was both practical and chic, and also able to meet my everyday needs.
Today, Lambert offers a wide range of vegan leather bags and accessories. Our mission is to make people's lives easier on a daily basis, without animal cruelty.
Q
A Lambert's target customers are women between the ages of 25 and 35 who lead an active lifestyle. They generally live in cities and need to carry a multi-functional bag to accompany them in their daily lives. A chic-yet-practical bag that they can bring with them to work, to store their laptop, notebook, etc., and then can transition to accompany them to after-work drinks, a night out with friends or to dinner. Lambert's bags are made to adapt to the different activities of daily life.
Our customers are conscientious with their shopping habits and are mindful of who and where they are buying from. They seek to buy products that are local, ethically responsible and respectful of animal life.
Another one of our target customers is the “fashionable mom.” When we first launched, we were very popular with moms because of our trendy maternity backpacks. Since then, we have launched a variety of new styles that cater to a younger clientele.
Q
A Every one of Lambert's products are designed with the goal to simplify one's everyday life. Lambert's bags are practical, with several compartments so that each item is well-organized and easy to find. Each object inserted into a Lambert bag can comfortably find its place.
Furthermore, our designs combine both practicality and versatility. Many of Lambert's bags can be worn in various ways to allow for more than one look — handbag, shoulder strap, backpack, etc. Lambert's designs combine ingenuity and attention to detail.
Who is the target customer? What makes it different from other accessories offerings?