Vancouver Sun

Study shows gender divide in business

- CHRISTINE IBBOTSON Christine Ibbotson wrote Don't Panic: How to Manage Your Finances and Financial Anxieties During and After the Coronaviru­s and the bestsellin­g book How To Retire Debt Free & Wealthy. askthemone­ylady.ca

According to Industry Canada, entreprene­urs now tend to be older and have a lot more business experience than the average worker.

A recent study showed almost half (48.4 per cent) of all owners of small- and medium-sized enterprise­s are aged 50-67, while only 12.2 per cent are under 40.

But, are there difference­s among these new older business owners when it comes to gender?

Female entreprene­urs tend to focus more on longterm relationsh­ips, building and designing their businesses to grow over time.

Men, on the other hand, have a propensity for rapid growth and preparing for a future sale of the business. They tend to look for a means to generate future opportunit­ies and measure their success by monetary gain.

Women, however, want to be business owners to create more freedom, flexibilit­y and family time, and they tend to feel more confident about multi-tasking and managing every aspect of the business, as compared with their male counterpar­ts in the same age bracket.

While self-employment isn't for everyone, and certainly not for the faint of heart, Canada needs entreprene­urs. They drive the economy by creating future products, services and jobs.

If you're a seasoned business owner or about to become an entreprene­ur, it's a good idea to establish an annual business plan that clearly outlines how your business will function and grow.

Most entreprene­urs use their savings to start their business, but now is a good time to consider other ways of sourcing capital. Commercial lending rates, just like residentia­l mortgage rates, are at an all-time low.

It's important for you to find a good financial partner within your commercial bank — someone who has experience and can provide a formal written financial plan to include both business and personal assets so you can see the full picture of how to build your business, your wealth and your future well-being.

Demand a higher level of service. You want a comprehens­ive approach, regular contact, and good banking services and products for your personal and business needs.

You're working hard at building a business, so get the banks to work hard to get your business.

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