Time to change the focus of messages urging vaccination

Our primary messages to people to encourage them to get vaccinated are to protect your family, friends and neighbours. We have also been faced with people that resist getting vaccinated for a variety of reasons — fear, skepticism, too busy, political, etc.

We need to emphasize more strongly — front and centre — (that people need to) get registered and vaccinated now so that we can open our restaurants, sports events, concerts, churches, travel etc., as soon as possible.

This will motivate some of the resisters who are not motivated enough by the “friends and family” discussion.

Terry Wright, Cloverdale