Canadian fashion editor launches her own brand
As a fashion editor and writer, Anya Georgijevic is well versed in trends.
When she decided to create her own brand, she wanted nothing to do with the fast-paced in-andout mentality of the industry.
Instead, Georgijevic's brand Anushka embraces a slow-fashion mentality, offering two styles that are designed to be worn for years to come.
We recently caught up with Georgijevic to learn more.
Q For those who aren't familiar, what is Anushka?
A Anushka is a line of contemporary resort wear consisting of beautiful timeless garments that can be worn in the city or the beach. It is inspired by the art of travel — something you can pack and wear for multiple occasions. It is slow fashion in the most literal sense: Anushka will be adding only a couple of new styles every resort and spring season.
Q Is there a story behind the name?
A Anushka is a nickname given to me by my late mother. She was the only one to call me that, from childhood to adulthood. When she passed away last year, I thought it would be a nice way to honour her memory.
Q How, if at all, did your experience as a fashion editor influence your designs and brand?
A Over the past decade, I've noticed the same trends coming in and out of fashion twice over, and I found myself more and more attracted to timeless styles and investment pieces. When I design for Anushka, I try to come up with silhouettes and fabrics that can be worn for years to come, regardless of trends.
Q Who is the target customer?
A Someone who appreciates quality, looks for longevity, and is proud to wear a made-in-canada garment. My ideal client is someone who loves effortless dressing but always looks put together. Q What can you share about where the products are designed/made?
A The garments are designed and made in downtown Toronto. I work with a small garment manufacturer that's supportive of independent designers. I'm proud to produce in Canada. We used to have a rich garment manufacturing industry and unfortunately that's no longer the case.
Q What is the price range for Anushka designs?
A The two current styles are priced at $395. Future releases will also hover around that mark.
Q Lastly, where can people check them out?
A They are available through anushkastudio.com.