THE IT LIST

The product: Canada Goose Footwear

Why we love it: Toronto-headquartered brand Canada Goose is getting into the footwear game with the launch of its first shoe collection.

“We are a lifestyle brand, and footwear is an important part of how we engage with consumers,” Adam Meek, the general manager of footwear and accessories at Canada Goose, says of the category expansion, adding that it had also been requested by its consumers.

The growth into footwear, Meek says, has been in the works for several years.

“Our first step was to build expertise in the category with the acquisition of Baffin in 2018, a performance outdoor and industrial footwear brand,” Meek explains. “We then built the in-house team that has led the design and development of the collection. The final step was validation from experts across the globe through gear testing in order to ensure we deliver a product that upholds our standards and functionality.”

The launch features two styles — the Snow Mantra Boot and the Journey Boot — each available in three colourways.

“The Snow Mantra Boot is the pinnacle expression of Canada Goose Footwear and performs in the most extreme environments in the world,” Meeks says of the waterproof style. “The Journey Boot is a performance luxury hiking boot with a trail-ready design fit for the demands of the city. Expertly crafted in Italy, the style features a squared-off toe inspired by alpine hiker boots worn in the Alps.”

The new category furthers the brand's ambition to “create best-in-class products; striking a balance of performance and style, while offering solutions for what consumers need in today's world,” according to Meeks.

The price: $795-$1,395

The retailer: Canada Goose, canadagoose.com

Aleesha Harris