`Nothing but the good stuff' at The Unscented Company

Anie Rouleau set out to tackle two concerns — sustainability and safety — when she created The Unscented Company.

Offering home and personal care products that are free of fragrance, dyes and parabens, the Montreal-headquartered company aims to provide options for those who are looking for products that are — and do — better.

“There is a greater awareness of chemical sensitivities that affect our overall daily health, and our products really help eliminate those irritants,” Rouleau says.

Q For those who aren't familiar, what is The Unscented Company?

A The Unscented Company was launched in 2016. We wanted to redefine the notion of clean by introducing the world to a range of effective, natural and exclusively unscented home and body care products that contain minimal ingredients — nothing but the good stuff.

We see ourselves as more than just a soap company as our mission is to contribute to the elimination of single-use plastic. As a B Corp.-certified company since 2015, The Unscented Company proudly adheres to the highest socially and environmentally responsible standards.

Q What makes it unique?

A I think what makes our products unique is that we are able to offer a wide range of products, all unscented, but equally efficient. One of our unique selling concepts is that The Unscented Company does not just sell dish soap, we offer every category in bulk, refill-at-home, and refillin-store options, and we are now aiming to offer more solid-form alternatives. Our soaps are available in liquid and solid forms, and this extends to shampoos, conditioners, dish soaps and laundry detergent. They all have water-reducing alternatives and, as a result, less plastic packaging.

Q Who is the target customer?

A Our target customers are people who want to engage in a more sustainable lifestyle at home. They are looking to detox their living space for themselves and their family's well-being, and in turn, for the planet as well.

Q Is there a `hero' product in the lineup?

A We are happy to say that our hero products are the refill ones: mostly the dish soap and the hand soap in the four-litre format. The shampoo bar is also part of our top-selling products, and it is exciting to see. What makes our refill formats so popular is that customers love the fact that they are easy to use.

Q: Where can people find them?

A: The Unscented Company products can be found in all major retailers across Canada and online at Unscentedco.com. Aharris@postmedia.com