A `seductive' new fragrance for Good Girl collection
The Good Girl fragrance makes a statement before it's even spritzed.
A bestselling collection from Carolina Herrera, the scent is packaged in a striking way — in the shape of a spike-heeled stiletto. With several iterations already in the range, the company recently debuted a blooming new scent for spring.
We caught up with Carolina A. Herrera, beauty creative director and the daughter of namesake founder-designer Carolina Herrera, to learn more about the latest release, Good Girl Blush Elixir.
Q How would you describe the Good Girl fragrance collection?
A With Good Girl, we aimed to redefine Carolina Herrera's feminine fragrances to reflect the legacy of the house and the new creative era driven by Wes Gordon. It's a collection that speaks of duality and self-assurance, inspired by a powerful, proud woman who confidently navigates the world in fabulous stilettos. Olfactively, it reinvents floral notes to be bold and luxurious, with a hint of mischief.
It's a wildly popular range. Why do you think it resonates so well with fragrance fans?
A Success is always a phenomenon difficult to reason because it involves intuition and seduction, which are unquantifiable variables. The initial allure of Good Girl undoubtedly lies in its stiletto-shaped bottle. It's a shoe with an impossible, dizzying heel, somewhat totemic; we've invested a lot of time, effort, and research to find the right proportions and perfect materials.
But a bottle is just the first step of seduction. If so many women around the world use Good Girl daily, it's because of its fragrances. They are intense and sparkling perfumes, very contemporary, with complex formulas that are instantly recognizable.
How has the fragrance evolved with the new Good Girl Blush Elixir?
A “Blush” evokes makeup and beauty, a sensual and flirtatious femininity, translated into sweet and enveloping, ultraromantic and seductive notes. And “Elixir” illustrates our ambition when it comes to making perfumes: it has a level of concentration and intensity superior to the rest of the collection, making it a very special and elegant perfume, a little gem, with notes of vanilla, rose and patchouli.