Waterloo Region Record

Role of realtor is important

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If you have a sore tooth, you consult a dentist. If your furnace breaks down, you call up an HVAC specialist. Why wouldn't you consult an agent when buying or selling the most expensive purchase of your life?If you are looking to enter the real estate market, you want someone who is experience­d and has extensive local knowledge in the area. While the idea of being your own agent may be appealing, flying solo could end up costing you a lot more in the long run than the agent's commission you save. Buying or selling a home is not only a major financial undertakin­g, but an emotional one as well.

“From valuing and strategica­lly pricing your property so it sells quickly to understand­ing how to stage a space so it appeals to more potential buyers, a profession­al real estate agent knows how to navigate this process on your behalf,” advises Christophe­r Alexander, regional director at Re/Max Integra. Here's how an agent can help you next time you decide to buy or sell:It's a numbers game. One of the biggest value-adds of hiring a real estate agent is the Multiple Listing Service (MLS) they can provide that opens up the door to literally thousands of people and properties. There is no comparison when it comes to the exposure a real estate agent brings to the table versus private selling.It's a full-time job. A real estate agent lives and breathes the market — it's their job to know. If you are buying or selling on your own, you are responsibl­e to for the endless research, telephone tag and negotiatio­ns, all tasks that can add countless hours on top of your other responsibi­lities. Also, if you are late responding to requests that come in, potential buyers may think you are not interested and decide to move on. The fine print. An agent will have signed a legal agreement to do their best to represent your interests as your partner. You will have the peace of mind knowing that your biggest purchase or biggest sale is being well managed. Plus, when it comes to the fine print, you can rest assured that an experience­d real estate agent can help clarify and guide you through the process without racking up costly legal fees. As a buyer, it's free. When you are weighing the pros and cons, remember that as a buyer, you don't pay to use a real estate agent. The agent's commission­s are split with the selling agent. Save yourself the time of searching, calling and booking all the appointmen­ts and have a trusted profession­al help save you time and potentiall­y even money.

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