Tim­ing is ev­ery­thing

Wedding Bells (East) - - Editor's Letter -

the trend of brief en­gage­ments and ac­cel­er­ated wed­ding time­lines is not just for the Hol­ly­wood set, though Justin Bieber, Kar­lie Kloss and Priyanka Cho­pra are just a few of the celebs who have re­cently had six months or less be­tween en­gage­ment and mar­riage (in the case of Biebs and Hai­ley Bald­win it was a mere two months!).

Call it the In­sta ef­fect. In 2019, things move at light­ning speed, peo­ple want things done now and they want to cel­e­brate the mo­ment ASAP. Wed­ding plan­ning used to typ­i­cally be a 12- to 18-month en­deavor, but shorter time­lines are now the norm, with six months be­ing the sweet spot many cou­ples aim for to ex­e­cute the ul­ti­mate party. How easy is this to do? Is this time­line re­al­is­tic? Yes...but the key to or­ches­trat­ing your dream day in an abre­vi­ated time­line is not only to be highly or­ga­nized but also ex­tremely flex­i­ble on your list of wants, needs and musts.

I spoke to Brit­tany Frid, CEO and cre­ative di­rec­tor of Frid Events in Kanata, On­tario, for some in­sider ex­per­tise on this sub­ject, and she shared the trick to pulling off your ul­ti­mate party in a se­ri­ously tight­ened time­line is find­ing the lo­ca­tion first and fore­most, then mak­ing sure you and your part­ner are aligned on how to mas­ter­mind your event plan­ning. “If you have the time and en­ergy to plan your own event, con­sider your bud­get and pri­or­i­ties, de­ter­mine any tra­di­tions or cus­toms you would like to in­cor­po­rate into your day, and se­lect your wed­ding party,” Frid ex­plains. “Re­view a wed­ding-plan­ning check­list and del­e­gate tasks be­tween you, your part­ner, your fam­ily and your wed­ding party. Set dead­lines and start with quickly get­ting your ven­dors lined up and, if you need help, hire a pro to see the process through.”

We are also here to help you, with in­spi­ra­tional ideas for all as­pects of your wed­ding on all our plat­forms: print, dig­i­tal, so­cial and video. This Spring & Sum­mer 2019 is­sue is one of my favourites be­cause the Wed­ding­bells team has cre­ated a mag brim­ming with fresh, colour­ful and fun ideas from cover to cover. Some of my top story picks are “Rain­bow Con­nec­tion” (p.84), where we fea­ture the sea­son’s best dresses shot against a riot of Tech­ni­colour back­drops; “The White Stuff” (p.60), our ho­mage to the clas­sic white wed­ding cake reimag­ined with slick ar­chi­tec­tural lines and mod de­tails; “Cool Bri­tan­nia” (p.71), our stun­ning fash­ion story pho­tographed in the heart of Lon­don at The Athenaeum Ho­tel & Res­i­dences; and “The Royal Treat­ment” (p.56), in which I speak to Meghan Markle’s royal wed­ding makeup artist Daniel Martin about what went into cre­at­ing her now iconic no­makeup wed­ding-makeup look.

I al­ways love hear­ing how we have in­spired you and what you love about our is­sue and our con­tent. I’d love for you to get in touch, and you can, of course, al­ways con­tact us on our so­cial chan­nels @wed­ding­bells­mag.

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