NewTechWood Innovates: Discover Cedar & Shou Sugi Ban Wood Composite

Fluted wood composite panels—a contemporary wall siding option for remarkable architectural accents

NewTechWood Canada’s premium wood composite products are the ultimate solution for indoor and outdoor wall siding projects. They bring architectural creativity and flexibility to every application, influenced by extensive consultation between NewTechWood and Canada’s design and builder community. This year, NewTechWood introduces two new products, both of which respond to strong market demand: the Cedar colour and the Shou Sugi Ban texture in Ebony. Both colours will enter the Canadian market in 2023.

New this Spring

The new Cedar shade is a light blonde, multichromatic colour with pink wood grain and a purplish tinge. It is only available in the thin- strip fluted wood composite cladding— for example, NewTechWood’s flagship Norwegian UH61. The new Shou Sugi Ban or “burnt cedar” product offers a unique aesthetic that replicates a popular Japanese architecture and landscaping technique where wood is burned to solidify it and increase its natural resistance to wear, mould and insects. Although the NewTechWood products aren’t burned, they contain 60% upgraded real wood fibre and UltraShield protection against wear, discolouration, mould and insects.

Both products replicate natural cedar, renown for its strength, beauty and aroma, but disadvantaged by its tendency to discolour under UV rays. NewTechWood composite wood is UV-resistant, which means it provides the same great quality cedar does, but with excellent resistance to humidity and the Canadian climate—all without the need to add chemical products.

Flexible and Safe

NewTechWood products meet exceptional standards for indoor and outdoor use and for use in any room in the home. Humid environments such as bathrooms, outdoor showers, or on the salty coast of Western Canada, are no match for these resilient, designer and builder tested materials. Fluted composite panels can even be used to create architectural cut- outs or accent walls or as a fireplace surround. The options are almost limitless.

Fluted composite wood was introduced to the Canadian market by NewTechWood Canada in 2018, after the design and home builder community got excited about a flexible, resilient product that was strong enough to take on the Canadian landscape. Since then, NewTechWood continues to innovate in response to the needs of Canada’s top design experts. Although the options have diversified to meet changing, high demand, NewTechWood products remain true to their original composite panel design and the company’s roots as a pioneer and leader in fluted composite wood products and technology.

“They weren’t afraid of colour, of mixing patterns and textures—which we’re all about, too.”

Making a Splash In the primary ensuite (right), an overscale terrazzo tile brings a little drama without overdoing it. “It still feels calming and neutral, almost spa- like,” says Connor. “An elevated mid- century.”