Media group wants Net deal stopped
The world’s largest newspaper industry association urged Canada’s main competition watchdog Monday to block an advertising deal between Internet giants Yahoo! Inc. and Google Inc.
The World Association of Newspapers, which represents 18,000 newspapers worldwide, sent letters to the Competition Bureau as well as the European Commission’s Competition Directorate saying the deal represents a threat to its industry.
“WAN is also concerned that this deal would give Google unwarranted market power over important segments of online advertising,” said WAN president Gavin O’Reilly in the letters.
Yahoo and Google agreed to the ad- vertising deal in June, following Yahoo’s decision not to accept a takeover offer from Microsoft Corp.
The deal would allow Yahoo to run advertisements supplied by Google alongside its own search results. That would likely translate into millions of dollars in new revenue for Yahoo while strengthening Google’s dominance in the online advertising market.