Windsor Star

58 Fiat dealers and growing


Fifty-eight dealers, including two in Windsor, will begin selling the new Fiat 500 minicar when the brand is reintroduc­ed to North America later this year, Chrysler Canada announced Thursday.

“We received many very unique and promising proposals from our Canadian dealers,” said Reid Bigland, president and CEO of Chrysler Canada. “The enthusiast­ic and innovative concepts proved that they ‘get’ what the Fiat brand is all about, and bodes well for the successful launch of the brand here in Canada.”

This group of dealers will be the first to sell the 2012 Cinquecent­o, which was unveiled Wednesday at the Los Angeles Internatio­nal Auto Show. The automaker has said it planned to establish up to 70 Fiat stores. Across the border, 130 dealer- ships, including three in the Detroit area, initially will sell the 500.

Locally, Pinnacle Chrysler and Windsor Chrysler will represent the brand.

London has been awarded one dealership, Oxford Dodge Chrysler Fiat.

Additional dealers are expected to be added over the coming months, resulting in a Fiat dealer network that will be appropriat­ely sized to serve the market, said Bigland.

Canadian dealers were selected to represent the Fiat brand based on their location, the establishm­ent of a dedicated Fiat area, and proven sales and customer service expertise, Bigland said.

Production of the 2012 Fiat 500, which is equipped with Fiat’s fuel-efficient 1.4 litre MultiAir four-cylinder engine, begins next month at Chrysler’s plant in Toluca, Mexico.

Pricing for a base model is set at $15,995.

 ?? KEVORK DJANSEZIAN/Getty Images ?? You can look under the hood of the Fiat 500 in Windsor soon.
KEVORK DJANSEZIAN/Getty Images You can look under the hood of the Fiat 500 in Windsor soon.

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