Windsor Star

Some people can’t stand the ‘Heat’


A video ad for Beyonce’s new perfume Heat has been banned from Britain’s early-evening airwaves because it’s too hot. I’ll let the Advertisin­g Standards Authority explain in its own words: “Beyonce’s body movements and the camera’s prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocativ­e ad that was unsuitable to be seen by young children.”

 ?? THIAGO TEIXEIRA/Reuters ?? Beyonce

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