Boorish online manners contagious
When celebs flaunt bad behaviour, society may think it’s OK to follow suit
LOS ANGELES Young children know name-calling is wrong. Tweens are taught the perils of online bullying and revenge porn: It’s unacceptable and potentially illegal.
But celebrities who engage in flagrant attacks on social media are rewarded with worldwide attention. U.S. President Donald Trump’s most popular tweet to date is a video that shows him fake-pummeling a personification of CNN. Reality TV star Rob Kardashian was trending recently after attacking his former fiancée on Instagram in a flurry of posts so explicit his account was shut down. He continued the attacks on Twitter, where he has more than 7.6 million followers.
While interest in bad behaviour is nothing new, social media has created a vast new venue for incivility to be expressed, witnessed and shared. And experts say it’s affecting social interactions in real life.
“Over time, the attitudes and behaviours that we are concerned with right now in social media will bleed out into the physical world,” said Karen North, a psychologist and director of the University of Southern California’s Digital Social Media Program. “We’re supposed to learn to be polite and civil in society. But what we have right now is a situation where a number of role models are acting the opposite of that . ... And by watching it, we vicariously feel it, and our own attitudes and behaviours change as a result.”
Catherine Steiner-Adair, a psychologist and author of The Big Disconnect: Protecting Childhood and Family Relationships in the Digital Age, (Harper), said she’s already seeing the effects.
She said she’s been confronted by students asking why celebrities and political leaders are allowed to engage in name-calling and other activities for which they would be punished. On some middle school campuses, “Trumping ” means to grab a girl’s rear end, she said.
And teenagers have killed themselves over the kind of slut-shaming and exposure of private images Kardashian levelled at Blac Chyna, with whom he has an infant daughter.
“We are normalizing behaviours, and it’s affecting some kids,” Steiner-Adair said. “And what’s affecting kids that is profound is their mistrust of grown-ups who are behaving so badly.”
Social media satisfies a human need for connection. Users bond over common interests and establish digital relationships with their favourite public figures, following and commenting on their lives just like they do their friends.
Gossip is a bonding activity, and people love to share dirt about others’ perceived misdeeds. Collective disapproval creates a feeling of community, North said.
Trump’s attack tweets have proven his most popular, according to a new study by Ohio State University professor Jayeon “Janey” Lee.
“Attacks on the media were most effective,” Lee said of her analysis of tweets posted during the presidential campaign. “Whenever Trump criticized or mocked the media, the message was more likely to be retweeted and ‘favourited.’ ”
Cyber incivility, particularly when practised by cultural leaders, can have a profound impact on human relations, North said.
Studies show young people who witness aggressive behaviour in adults model and expand on that behaviour. She pointed to Stanford University psychologist Albert Bandura’s famous Bobo Doll Experiment, which found that kids who saw adults hit a doll in frustration not only hit the doll as well, but attacked it with weapons.
Social media is an atmosphere devoid of the social cues that mitigate behaviour in real life, she said. When violating social norms in person, there’s immediate feedback from others. No such indicators exist online, and retweets can feel like validation.