The rosé rev­o­lu­tion

Bring­ing the joy of #roséal­lyear to a new gen­er­a­tion of wine drinkers


Not long ago, the sales win­dow for rosé was as fleet­ing as a fire­work shot out of a Ro­man can­dle. Seen ex­clu­sively as a sum­mer­time se­lec­tion, pink wines would van­ish from liquor store shelves shortly af­ter Labour Day. Other than a few in­ex­pen­sive white Zin­fan­dels at the bot­tom of the Cal­i­for­nia sec­tion’s shelves and a cou­ple pricey rosé Cham­pagnes in the sparkling wine sec­tion, these wines were near im­pos­si­ble to find from Oc­to­ber to April.

Times have changed. When I was pur­chas­ing bot­tles re­cently for a wine ap­pre­ci­a­tion class, an im­pres­sive ar­ray of rosés from France, Canada and else­where stood shoul­der to shoul­der with the rest of the hol­i­day sea­son se­lec­tions. Larger stores and are even stock­ing mag­num bot­tles (twice the size of a con­ven­tional bot­tle). Party plan­ners, take note.

A re­cent Vin­tages re­lease counts two new dry rosé releases from Provence, France, as well as two rosé Cham­pagnes as part of the fi­nal sales push of the year. Wine mar­keters and mer­chan­dis­ers have clearly bought in on the #roséall­day trend that’s broad­cast via so­cial me­dia chan­nels such as In­sta­gram and Pin­ter­est. It’s now be­come a case of #roséal­lyear.

Thanks to their re­fresh­ing char­ac­ter and fruity per­son­al­ity, rosé has won over a new gen­er­a­tion of wine drinkers. The ver­sa­til­ity of these wines makes them a nat­u­ral to en­joy with a wide range of dishes, es­pe­cially the tra­di­tional turkey din­ner with all of the fix­ings.

The best bot­tles can also ef­fec­tively bridge the gap be­tween white and red wine styles. They de­liver the mouth­wa­ter­ing char­ac­ter of fresh and zesty wines like Pinot Gri­gio or Sau­vi­gnon Blanc and the juicy red fruit flavours found in a host of pop­u­lar red wines. They’re re­mark­ably en­joy­able even if you’re not sip­ping them pool­side or on the pa­tio.

So there’s a third colour op­tion to con­sider as you make your hol­i­day wine pur­chases this year: red, white and rosé.

Christo­pher Wa­ters is the co-founder and ed­i­tor of Vines, a na­tional con­sumer wine mag­a­zine.

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