FIRM UPSIZES NUTRITION LABELS
Bud Light is adding prominent nutrition labels to its beer packaging in a bid to tap consumer demand for more information about what’s in their food and drinks. The leading U.S. beer brand, which is mired in a protracted sales slump, will begin including standard white nutrition labels on case boxes and six-packs next month, brewer Anheuser-Busch InBev NV said on Friday. Unlike packaged food and other non-alcoholic drinks, the beer industry isn’t required to list calories, saturated fat, sugar and carbohydrates on its products, though Bud Light currently lists such information in small type on cans and bottles. AB InBev is hoping that its new labels, which also tout that Bud Light is made from only four ingredients, will help buoy the brand. “We want to be transparent,” said Andy Goeler, vice-president of marketing for Bud Light.