Global TV, W Net­work au­di­ence help boost Corus rev­enue

Windsor Star - - FINANCIAL POST -

Global Tele­vi­sion and W Net­work were star per­form­ers for Corus En­ter­tain­ment Inc. dur­ing its fall fi­nan­cial quar­ter, but chief ex­ec­u­tive of­fi­cer Doug Mur­phy said Fri­day it’s too early to pre­dict how things will un­fold later this year.

Mur­phy told fi­nan­cial an­a­lysts in a con­fer­ence call that he didn’t want to make pre­dic­tions be­cause “the mar­ket­place is so dy­namic.” On the other hand, Mur­phy was gen­er­ally up­beat about his com­pany’s per­for­mance dur­ing its Septem­ber-Novem­ber fi­nan­cial quar­ter and about where Corus stands with ad­ver­tis­ers now com­pared with a year ago. “Look­ing ahead, we have a lot to be ex­cited about. Our data an­a­lyt­ics and ad­vanced ad­ver­tis­ing ini­tia­tives are gain­ing trac­tion as we work to change the way we sell tele­vi­sion and pro­mote our shows,” Mur­phy said.

Corus is work­ing with other Cana­dian com­pa­nies — par­tic­u­larly par­ent com­pany Shaw Com­mu­ni­ca­tions Inc. and Rogers Com­mu­ni­ca­tions Inc. — to col­lect and an­a­lyze more data about viewer habits. Mur­phy said that ini­tia­tive — which uses some of the au­di­ence track­ing and anal­y­sis tech­niques pi­o­neered by Google and Face­book — has made progress.

In ad­di­tion, he said, there’s ev­i­dence ad­ver­tis­ers may have tilted too much to­ward dig­i­tal ad­ver­tis­ing on in­ter­net and stream­ing chan­nels.

“So they’re re-al­lo­cat­ing those dol­lars into the reach and fre­quency that TV pro­vides,” Mur­phy said. The tele­vi­sion, ra­dio and pro­duc­tion com­pany ’s over­all rev­enue to­talled $467.5 mil­lion, up from $457.4 mil­lion and above the es­ti­mate of $451.2 mil­lion. Mur­phy said that a good lineup of new pro­grams on Global TV was a ma­jor fac­tor last fall — but he wouldn’t pre­dict what will hap­pen in the fall of 2019.Mur­phy said that even Net­flix has to li­cense much of its con­tent from Hol­ly­wood stu­dios and will be un­der pres­sure to pro­duce more of its own to re­tain its au­di­ence.

He said a part­ner­ship with Toronto-based toy com­pany Spin Master on a re­launch of the Baku­gan toy and tele­vi­sion show will start to show in the Corus sum­mer quar­ter end­ing Aug. 31 but “it’s re­ally a 2020 story for us.”

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