Windsor Star

Slack stock surges at debut, values company at over US$25B

- CARL O’DONNELL AND JOSHUA FRANKLIN

Shares of Slack Technologi­es Inc, the fast-growing workplace messaging and communicat­ion platform, soared nearly 50 per cent in their public trading debut on Thursday, valuing the company at more than US$25 billion.

The strong performanc­e helped validate the unusual direct listing model the company used to go public. The stock soared to more than US$41 at midday on Thursday from the New York Stock Exchange’s reference price of US$26 apiece. It ended the day at US$38.62, up 48 per cent.

Slack went the unusual route of a direct listing, different from a traditiona­l IPO because it does not raise fresh funds. Slack’s listing tested the method pioneered last year by music streaming business Spotify Technology SA.

Slack’s trading price gave it a valuation of more than 50 times revenue.

That multiple is lower than for other tech companies’ IPOS like Zoom Video Communicat­ions Inc, which trades at 88 times revenue, but is very high considerin­g that Slack is not yet profitable, said Kathleen Smith, a principal and manager of IPO ETFS at Renaissanc­e Capital.

“They are going to have to do an awful lot to get the company’s fundamenta­ls to justify that kind of valuation,” she said.

Slack’s listing opened with about 40 million shares trading to outside investors, providing better-than-expected liquidity for the stock, a person familiar with the matter said.

The debut follows a spate of high-profile technology IPOS, some of which, including Uber Technologi­es Inc and Lyft Inc, had disappoint­ing starts to trading.

The direct listing model offers Slack an opportunit­y to save significan­tly on investment banking fees and avoid restrictio­ns on insider stock sales.

“We think a direct listing is a more effective and efficient way to get to a normalized level of supply and demand without the constraint­s of an IPO,” said Allen Shim, Slack’s chief financial officer.

Slack’s direct listing could have implicatio­ns for other large technology companies such as Airbnb Inc, which is considerin­g going public through a similar approach, a person familiar with the matter said.

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