Windsor Star

Employee ownership opens new possibilit­ies

Lisa Taylor says new trust structure could bolster women-run companies.

- Lisa Taylor is president of Challenge Factory and a Canadian career developmen­t profession­al, author and internatio­nally recognized expert on the changing world of work.

The federal government took concrete steps toward making Employee Ownership Trusts (EOTS) a viable business structure in Canada in last year's budget. This should be celebrated.

But as the government prepares Budget 2024, advancing policies to encourage EOT adoption and creating tax incentives for EOT implementa­tion should be a top priority for economic growth.

EOTS are pretty much as they sound: a formal structure that allows private business owners to sell a company directly to employees. The ownership can be transition­ed over time or financed by a third party, so all employees can participat­e. EOTS offer a good option for transition­ing a private business beyond the usual pathways of a direct sale to a competitor or a foreign-owned entity, or simply closing shop altogether.

Employee-owned businesses in other countries, such as the U.S. and the U.K., have already shown us some of the benefits we can expect here — chief among them, productivi­ty gains and wealth redistribu­tion. But as Canada looks to increase its competitiv­eness, another important benefit EOTS may offer is potential business growth, especially for women-owned businesses.

As the owner of a profession­al services business,

I've participat­ed in many programs meant to facilitate my company's growth. But it wasn't until the possibilit­y of an EOT that I became serious about putting significan­t growth plans in place.

Canada is a small-business economy. In our private sector, almost 90 per cent of employees work for small- to medium-sized businesses (SMES). Only 18 per cent of SMES are owned by women. Yet women-owned and -led businesses often outperform other businesses. Research shows they are more profitable and experience less staff turnover, for example.

Women-created and -run businesses hold tremendous potential for the Canadian economy, but they experience a number of disadvanta­ges that hinder growth. Women have more difficulty accessing capital and securing investment. Women-owned businesses are also less likely to export beyond Canada's borders.

In a period where Canada must focus on increasing its productivi­ty and competitiv­eness, providing every incentive for women to break historic patterns and grow their businesses should be a priority.

This is where employee ownership has a role to play.

Women are more likely to run service-based businesses, where scaling up is more often dependent on the people who are providing the services. Employee ownership presents a unique opportunit­y to harness the power, commitment, and interests of employees to advance their shared business growth.

Also, the ties between employee ownership and corporate social responsibi­lity, employee prosperity, and wealth redistribu­tion may be a stronger motivation to grow for some women business owners (like me) than more traditiona­l reasons, like profit for the sake of profit.

My company, Challenge Factory, is a good example — it's a people business, through and through. Our services rely on the commitment and expertise of our team members. Our consultanc­y work is focused on shaping better workplaces.

Organizati­ons supporting employee-owned businesses suggest that while employee ownership models might exist for even the smallest of companies, EOTS may be better suited for organizati­ons with at least 15 or 20 employees.

Our company goal is to create better futures for our staff, just as we do with our clients, to advance workforces, labour markets and career transition­s. Profit enables us to accomplish this, but it is not the only way to measure success.

A growth strategy that focuses on employees, business, and impact growth all rolled into one is fascinatin­g and compelling, and I know I'm not the only woman founder and business owner in Canada taking a look and considerin­g different business strategies as a result.

In federal budget 2024, transition­ing to EOTS should be robustly incentiviz­ed, both as a path to grow a business, and as part of shaping a better future of work for everyone, and it may work especially well for women-owned businesses.

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